Deepware vs. Adaptive Security

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What is Deepware?

Deepfakes pose a significant threat that artificial intelligence introduces to society, highlighting a critical inflection point in the realm of cybersecurity. It is imperative for the industry to take immediate action to combat the risks associated with deepfakes, given their ability to undermine public confidence in reality. This emerging risk, typified by the nefarious use of AI-generated synthetic media, represents one of the most formidable cyber threats we have faced thus far. We expect to see detrimental uses of deepfakes arise soon, especially in the form of advanced phishing schemes. A pressing challenge lies in the current limitations of genuine voice-swapping technologies, which could be more dangerous than the widely-discussed techniques of face or head swapping. As artificial intelligence continues to evolve at a rapid pace, the urgency for effective countermeasures has reached unprecedented levels. In light of these developments, proactive measures and innovative solutions will be essential to safeguard against the pervasive implications of deepfake technology.

What is Adaptive Security?

Adaptive Security was founded in 2024 by seasoned entrepreneurs Brian Long and Andrew Jones. Since inception, the company has raised over $50 million from top-tier investors including OpenAI, Andreessen Horowitz, and executives from Google Cloud, Fidelity, Plaid, Shopify, and other industry leaders. Adaptive defends organizations against sophisticated, AI-driven cyber threats such as deepfakes, vishing, smishing, and spear phishing. Its next-generation security awareness training and AI phishing simulation platform enables security teams to deliver ultra-personalized training that adapts to each employee’s role, access level, and exposure. This training leverages real-time open-source intelligence (OSINT) and features highly convincing deepfake content—including synthetic media of a company’s own executives—to mirror real-world attack vectors. Through AI-powered simulations, customers can continuously assess and improve organizational resilience. Hyper-realistic phishing tests across voice, SMS, email, and video channels evaluate risk across every major vector. These simulations are fueled by Adaptive’s AI OSINT engine, giving teams deep visibility into how attackers might exploit their digital footprint. Today, Adaptive serves global leaders like Figma, The Dallas Mavericks, BMC Software, and Stone Point Capital. With an industry-leading Net Promoter Score of 94, Adaptive is redefining excellence in cybersecurity.