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What is DeltaMaster?

DeltaMaster is a sophisticated business intelligence tool tailored to assist organizations in analysis, planning, and reporting. Is it essential for every staff member to transform into a data scientist? Should everyone be able to articulate their insights alongside those of their colleagues? Is it necessary to explore the differences between correlation and causation in every meeting? DeltaMaster adopts a distinct perspective. The real power of data is realized through the establishment of clear specifications, identifying inconsistencies, and making quick adjustments to achieve goals. With DeltaMaster, organizations can let go of the impractical dreams of becoming data superstars and instead adopt a more pragmatic, evidence-driven method for performance management. In this innovative system, reports indicate poor performance with a red signal, while favorable outcomes are represented by a soothing blue hue. The era of being inundated with excessive reports, confusing graphs, and aimlessly sifting through data is over. DeltaMaster enables everyone to easily identify and understand the next necessary actions for achieving success, thereby cultivating a culture of informed decision-making and accountability. This transformative approach ensures teams are aligned and focused on what genuinely drives their objectives forward. Ultimately, DeltaMaster equips organizations to navigate their paths to success with clarity and purpose.

What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

Media

Media

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Integrations Supported

Google Analytics
IBM Cognos Analytics
Meta Ads
Microsoft Excel
Oracle Essbase
SAP BW/4HANA
SAP HANA
SAP NetWeaver
SQL Server
Shopify

Integrations Supported

Google Analytics
IBM Cognos Analytics
Meta Ads
Microsoft Excel
Oracle Essbase
SAP BW/4HANA
SAP HANA
SAP NetWeaver
SQL Server
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bissantz

Company Location

Germany

Company Website

www.bissantz.de/en/software/

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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