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What is Dynamics 365 Customer Insights?

Utilize insights driven by AI and automated processes to reduce the cost of conversions while providing customized recommendations that boost customer lifetime value. Skillfully manage the delicate balance between personalization and privacy by leveraging automatically updated consent data and employing classification labels to protect sensitive information. Combine transactional, behavioral, and demographic data to create rich insights and detailed, up-to-date customer profiles that honor individual consent preferences. Speed up sales cycles, reduce churn, and cultivate enduring customer relationships by quickly addressing customer signals and feedback. Exceed privacy expectations and maintain compliance with legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with adhering to accessibility guidelines. This comprehensive solution is fortified with over 70 security and compliance certifications, such as ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring strong protection and alignment with industry regulations. By leveraging these sophisticated resources, companies can enhance their operational effectiveness while creating more meaningful, trust-based connections with their customers. Ultimately, this approach not only fosters loyalty but also positions businesses for sustainable growth in an increasingly competitive market.

What is Adobe Real-Time CDP?

Adobe Real-Time CDP is a powerful customer data platform that brings together fragmented customer information into unified, real-time profiles ready for activation across channels. Built on Adobe Experience Platform, it integrates known, pseudonymous, online, and offline data into a centralized system of record. This unified data foundation allows marketers to create high-value audience segments for both B2C and B2B use cases across the entire marketing funnel. The platform supports cookieless marketing approaches, enabling organizations to identify and engage audiences without relying on third-party cookies. Real-time data streaming ensures faster insights, quicker campaign deployment, and improved responsiveness to customer behavior. Automated data onboarding and AI-powered data engineering tools reduce manual preparation and streamline integration processes. Robust governance and privacy controls help businesses maintain compliance while honoring customer preferences and consent. Adobe Real-Time CDP also extends its capabilities through Collaboration for privacy-focused data partnerships and Connections for efficient data collection and distribution. When integrated with Adobe Journey Optimizer and Customer Journey Analytics, it enhances cross-channel personalization and performance measurement. Recognized by industry analysts as a leader in the CDP market, it supports enterprise-scale deployments across industries. Organizations use it to discover new audiences, convert anonymous prospects, and improve retention through more relevant engagement. By turning connected data into actionable profiles, Adobe Real-Time CDP enables brands to deliver personalized, real-time customer experiences at scale.

Media

Media

Integrations Supported

Adobe Campaign
Adobe Marketo Engage
Apache Hive
Azumuta
BUILDFitters
Bloomreach
Braze
Dynamics 365 Customer Insights
Google Ads
Google Cloud Storage
HubSpot Marketing Hub
Ketch
Mailchimp
MariaDB
My DSO Manager
Pendo
SSIS Integration Toolkit
Salesforce CPQ
Veeva CRM
Zoho CRM

Integrations Supported

Adobe Campaign
Adobe Marketo Engage
Apache Hive
Azumuta
BUILDFitters
Bloomreach
Braze
Dynamics 365 Customer Insights
Google Ads
Google Cloud Storage
HubSpot Marketing Hub
Ketch
Mailchimp
MariaDB
My DSO Manager
Pendo
SSIS Integration Toolkit
Salesforce CPQ
Veeva CRM
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

$1,000 per tenant per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

dynamics.microsoft.com/en-us/ai/customer-insights/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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