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What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

5X
Act-On
AdStage
Call Sumo
CallTrackingMetrics
Desktop.com
Eloqua
HubSpot Marketing Hub
Joomla!
Marketo
Olark
Optimizely One
Personizely
Salesforce
Salesforce Data Cloud
SnapEngage
SyncApps
Uberflip
VWO Insights
WordPress

Integrations Supported

5X
Act-On
AdStage
Call Sumo
CallTrackingMetrics
Desktop.com
Eloqua
HubSpot Marketing Hub
Joomla!
Marketo
Olark
Optimizely One
Personizely
Salesforce
Salesforce Data Cloud
SnapEngage
SyncApps
Uberflip
VWO Insights
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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