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What is EdgeTheory Kudzu?

Narratives can serve as either your greatest asset or your most significant challenge. Staying informed about the ongoing discussions and materials is crucial. Our analysis of keyword trends offers detailed insights, enabling you to identify shifts in keyword utilization that can sway public perception, influence policy-making, and alter market conditions. By investigating the evolution and spread of narratives over time and volume, we can monitor their transformation. Moreover, our sophisticated visual data representations of phrase usage allow analysts to juxtapose the popularity of different phrase combinations. These visual outputs are readily exportable in various formats, including CSV, PDF, and numerous image types. Tracing the trajectory of a narrative uncovers its roots, the influential figures promoting it, and how frequently it is mentioned. Additionally, our platform features an amplification detection tool that examines various timeframes, from 24 hours to 30 days, to determine whether a narrative has broadened or changed within that span, providing insights into its significance and impact. This thorough methodology guarantees you are equipped with the necessary resources to effectively navigate and manage narratives in any context. With these tools, you can stay ahead of emerging trends and respond proactively to shifts in public discourse.

What is Brandwatch?

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.

Media

Media

Integrations Supported

ChannelMix
Conversocial
Conversus.AI
Dataddo
Facebook
Facebook Ads
Facebook Messenger
Forsta
Khoros
LinkedIn
Netino
PolyAnalyst
QBank
Reddit
Salesforce
Salesforce Marketing Cloud Intelligence
Salesforce Service Cloud
Sociuu
StoryStream
Zendesk

Integrations Supported

ChannelMix
Conversocial
Conversus.AI
Dataddo
Facebook
Facebook Ads
Facebook Messenger
Forsta
Khoros
LinkedIn
Netino
PolyAnalyst
QBank
Reddit
Salesforce
Salesforce Marketing Cloud Intelligence
Salesforce Service Cloud
Sociuu
StoryStream
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

EdgeTheory

Date Founded

2012

Company Location

United States

Company Website

edgetheory.com/kudzu

Company Facts

Organization Name

Brandwatch

Date Founded

2007

Company Location

United Kingdom

Company Website

www.brandwatch.com

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Brand Protection

Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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