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What is Edmunds?

Edmunds Dealer Solutions provides a wide range of digital marketing, inventory management, and sales-boosting tools designed to help automotive dealerships connect with car buyers, generate higher-quality leads, and increase sales by leveraging Edmunds' extensive automotive audience and exclusive data. Dealerships can list their new and used vehicle inventories on the Edmunds marketplace, enabling potential customers to access information about pricing, incentives, and available cars, which in turn boosts the views on vehicle detail pages and directs shoppers to dealer websites or contact forms. The platform also includes messaging and engagement features like CarCode, which consolidates customer communications through web chat, SMS, and Facebook Messenger into a single user-friendly interface, helping sales teams to effectively engage with consumers who are ready to buy. Furthermore, Edmunds supports dealers’ merchandising and advertising strategies by showcasing inventory on widely-used platforms such as Facebook Marketplace and various social media sites, utilizing targeted marketing campaigns to enhance visibility. This comprehensive strategy not only attracts more traffic but also fosters improved relationships between dealers and potential customers, ultimately creating a more dynamic automotive marketplace. Overall, by integrating these tools, dealerships can significantly elevate their sales performance and customer engagement.

What is Atlas DX?

Atlas DX is a cloud-based solution that enhances Affinitiv's approaches to sales, customer service, and retention marketing within the automotive industry. This all-encompassing platform utilizes predictive analytics to improve not only initial purchases but also repeat transactions and long-term customer loyalty, thereby elevating performance for both original equipment manufacturers (OEMs) and dealerships alike. With Atlas DX, businesses can reach consumers through highly tailored communications across various channels, including online, offline, and face-to-face interactions, thanks to Affinitiv's unique 360-degree insights into automotive buyers and their vehicles. The platform's integration enables dealers to engage with consumers via their preferred media and even allows for the scheduling of service appointments directly from marketing materials. By refining marketing initiatives for both dealers and OEMs, Atlas DX significantly enhances the overall consumer experience. Marketers can craft cohesive and innovative messages that are specifically designed for target audiences by analyzing demographic, behavioral, and psychographic data. This targeted approach not only maintains the effectiveness of marketing strategies but also ensures they remain relevant amidst fierce competition, ultimately strengthening the bonds between consumers and automotive brands. Through this innovative platform, Affinitiv paves the way for a more engaged and loyal customer base in the automotive market.

Media

Media

Integrations Supported

Facebook Marketplace
Facebook Messenger
Google Business Messages
Instagram

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Chromebook

Supported Platforms

SaaS
Android

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Edmunds

Date Founded

1966

Company Location

United States

Company Website

dealers.edmunds.com/index

Company Facts

Organization Name

Affinitiv

Company Location

United States

Company Website

www.affinitiv.com/atlas/

Categories and Features

Auto Dealer

Not specified

Automotive Data

Not specified

Categories and Features

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