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What is Edmunds?

Edmunds Dealer Solutions provides a wide range of digital marketing, inventory management, and sales-boosting tools designed to help automotive dealerships connect with car buyers, generate higher-quality leads, and increase sales by leveraging Edmunds' extensive automotive audience and exclusive data. Dealerships can list their new and used vehicle inventories on the Edmunds marketplace, enabling potential customers to access information about pricing, incentives, and available cars, which in turn boosts the views on vehicle detail pages and directs shoppers to dealer websites or contact forms. The platform also includes messaging and engagement features like CarCode, which consolidates customer communications through web chat, SMS, and Facebook Messenger into a single user-friendly interface, helping sales teams to effectively engage with consumers who are ready to buy. Furthermore, Edmunds supports dealers’ merchandising and advertising strategies by showcasing inventory on widely-used platforms such as Facebook Marketplace and various social media sites, utilizing targeted marketing campaigns to enhance visibility. This comprehensive strategy not only attracts more traffic but also fosters improved relationships between dealers and potential customers, ultimately creating a more dynamic automotive marketplace. Overall, by integrating these tools, dealerships can significantly elevate their sales performance and customer engagement.

What is nVision?

Autotrader's nVision functions as a powerful analytics tool specifically designed for franchise car dealerships, aimed at consolidating and displaying performance indicators that give dealers a lucid understanding of their marketing success, the vehicles and campaigns that capture shopper interest, and potential areas for growth. By integrating leads, sales figures, inventory status, consumer behaviors, marketing initiatives, and market analyses into user-friendly dashboards, it delivers clear reporting and practical insights that eliminate ambiguity and complicated language. The platform includes features such as real-time performance monitoring, daily updates on inventory interactions, combined advertising and sales data, and audience insights, which together enable dealerships to engage effectively with prospective buyers, understand the elements that drive customer interest, and make data-driven choices to refine their marketing strategies and boost profits. Additionally, nVision tracks online retail activities and competitive positions, helping dealers identify market trends, spot underperforming inventory, and assess the effectiveness of their marketing campaigns. This all-encompassing strategy not only improves operational efficiency but also equips dealerships to respond adeptly to evolving market conditions, ensuring they remain competitive in a fast-paced environment. Ultimately, nVision acts as a vital resource that supports dealerships in navigating the complexities of the automotive market.

Media

Media

Integrations Supported

Dealer.com
Dealertrack DMS
Facebook Marketplace
Facebook Messenger
Google Business Messages
Instagram
VinSolutions Connect CRM
vAuto

Integrations Supported

Dealer.com
Dealertrack DMS
Facebook Marketplace
Facebook Messenger
Google Business Messages
Instagram
VinSolutions Connect CRM
vAuto

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Edmunds

Date Founded

1966

Company Location

United States

Company Website

dealers.edmunds.com/index

Company Facts

Organization Name

Autotrader

Date Founded

1998

Company Location

United States

Company Website

b2b.autotrader.com

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration

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