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What is Ekata?

Detecting and preventing the creation of fake user accounts is crucial in order to protect loyalty programs from those attempting to take advantage of them. Organizations can significantly improve their risk evaluation processes by cross-referencing customer data with trustworthy external sources. To combat payment fraud effectively, it is essential to make accurate risk judgments at every phase of the transaction, whether it be prior to, during, or following authorization. Simplifying the authorization process is key to reducing friction for customers as they make purchases. The Ekata Identity Engine employs sophisticated data science and machine learning methods to merge two distinct datasets: the Ekata Identity Graph and the Ekata Identity Network. These datasets emphasize critical identity features, converting them into actionable insights that enable businesses to conduct thorough risk assessments of their customers. By validating a larger volume of legitimate interactions, companies can broaden and sustain their customer base. Furthermore, identifying more fraudulent activities allows organizations to protect their financial assets more effectively. Swift risk evaluations facilitate the approval of additional legitimate transactions, thus ensuring the prevention of fraud while simultaneously embracing more reliable customers. This strategy not only enhances security protocols but also fosters improved customer satisfaction and loyalty over time, which can lead to long-lasting business success. The combination of advanced technology and thoughtful risk management creates a more secure and efficient transaction environment for everyone involved.

What is Broadcom Payment Security?

Explore how the largest global ecommerce authentication network, in conjunction with advanced data science and proprietary analytics, utilizes our product to effectively tackle card-not-present fraud, while simultaneously improving fraud prevention strategies and enriching the overall user experience. The financial impact of CNP fraud is staggering, costing billions annually worldwide, which underscores the necessity for issuers, processors, and merchants to embrace innovative and effective methods to combat the increasingly sophisticated tactics of fraudsters, all while ensuring a seamless user experience. You maintain complete control over your authentication strategies, fraud management solutions, and compliance frameworks. In simple terms, our offerings aim to reduce your costs and drive your business toward increased prosperity. The landscape of CNP fraud has evolved so significantly that legitimate transactions can often trigger suspicion, while fraudulent actions can easily blend in with authentic ones. Our unwavering dedication to fortifying the payments ecosystem over the past two decades has led to the formation of the largest global consortium focused on real-time ecommerce transaction authentication data, helping you remain one step ahead in the battle against fraud. This vast network not only equips businesses with the tools they need but also contributes to creating a safer online shopping landscape for consumers. As we continue to innovate, our commitment to enhancing security measures will play a crucial role in shaping the future of ecommerce.

Media

Media

Integrations Supported

Accertify
Clarity by Rego
Cybersource
Dataview360
Decisimo
Equifax BusinessConnect
Experian Identity Verification
Feedzai
Fraud.net
Kount
TruNarrative

Integrations Supported

Accertify
Clarity by Rego
Cybersource
Dataview360
Decisimo
Equifax BusinessConnect
Experian Identity Verification
Feedzai
Fraud.net
Kount
TruNarrative

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard

Date Founded

1966

Company Location

United States

Company Website

ekata.com

Company Facts

Organization Name

Broadcom

Date Founded

1961

Company Location

United States

Company Website

www.broadcom.com/products/software/payment-security

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