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What is Element Human?

Revitalize obsolete advertising testing techniques by leveraging authentic engagement in real-life contexts. We swiftly capture both attention and emotional responses, seamlessly adapting to the fast-moving landscape of online interactions. Our services encompass in-depth scientific research, cutting-edge tools, and a strong platform designed to quickly set up, evaluate, and respond to human behaviors in a cost-effective manner. By exploring both the subconscious and conscious motivations that influence behavior, we significantly improve our capability to forecast outcomes, make educated choices, and cultivate impactful interactions. Our committed team, which includes specialists in science, technology, and design, is motivated by a desire to enable everyday devices to track and analyze how people navigate their daily lives. Through a consent-driven platform, we guarantee that these devices can securely acquire insights into the emotional, memory, and cognitive elements that shape human behavior during digital engagements. Over the past seven years, we have gathered an impressive 2.5 billion data points from 89 countries and partnered with 40 businesses, which has led us to create a distinctive solution that consistently observes and interprets the effects of our digital experiences on human behavior. This ongoing refinement not only enhances our understanding but also equips us to meet the changing needs and reactions of individuals in an increasingly digital environment, ensuring that we remain at the forefront of this dynamic field. Furthermore, our insights will allow brands to connect with their audiences on a more profound level, ultimately driving more meaningful engagement.

What is Affectiva?

Affectiva, part of the Smart Eye group, is at the forefront of Emotion AI, a technology that enables machines to understand human emotions and interactions. Founded by MIT scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva’s AI technology has transformed media analytics and automotive industries. Its Emotion AI platform helps media companies understand audience reactions and enables car manufacturers to enhance safety features by detecting driver and passenger states. Affectiva’s products are built using advanced machine learning and computer vision techniques, and the company maintains a strong commitment to ethical AI deployment, continuing to innovate within the Smart Eye ecosystem.

Media

Media

Integrations Supported

Integrations Supported

iMotions

API Availability

API Availability

Pricing Information

$2,014.10 per user

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Element Human

Date Founded

2013

Company Location

United Kingdom

Company Website

www.elementhuman.com

Company Facts

Organization Name

iMotions

Date Founded

2005

Company Location

Denmark

Company Website

imotions.com

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

Categories and Features

Computer Vision

Not specified

Emotion Recognition

Not specified

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