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Ratings and Reviews 0 Ratings
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What is Element Human?
Revitalize obsolete advertising testing techniques by leveraging authentic engagement in real-life contexts. We swiftly capture both attention and emotional responses, seamlessly adapting to the fast-moving landscape of online interactions. Our services encompass in-depth scientific research, cutting-edge tools, and a strong platform designed to quickly set up, evaluate, and respond to human behaviors in a cost-effective manner. By exploring both the subconscious and conscious motivations that influence behavior, we significantly improve our capability to forecast outcomes, make educated choices, and cultivate impactful interactions. Our committed team, which includes specialists in science, technology, and design, is motivated by a desire to enable everyday devices to track and analyze how people navigate their daily lives. Through a consent-driven platform, we guarantee that these devices can securely acquire insights into the emotional, memory, and cognitive elements that shape human behavior during digital engagements. Over the past seven years, we have gathered an impressive 2.5 billion data points from 89 countries and partnered with 40 businesses, which has led us to create a distinctive solution that consistently observes and interprets the effects of our digital experiences on human behavior. This ongoing refinement not only enhances our understanding but also equips us to meet the changing needs and reactions of individuals in an increasingly digital environment, ensuring that we remain at the forefront of this dynamic field. Furthermore, our insights will allow brands to connect with their audiences on a more profound level, ultimately driving more meaningful engagement.
What is CoolTool?
Investigate and validate the subconscious perceptions, thoughts, and emotions of consumers interacting with digital platforms on both desktop and mobile devices. By utilizing online webcam eye tracking technology, we can pinpoint the areas that capture consumer attention. Furthermore, online emotion assessment tools document the emotional responses elicited as users navigate through digital products. Implicit online testing helps reveal the underlying attitudes and beliefs that remain hidden from conscious awareness. Our groundbreaking product, UXReality, offers a holistic alternative to traditional usability laboratories by delivering a virtual research environment. This innovative tool supports UX research for both desktop and mobile platforms from remote locations, allowing users to gain insights through high-quality session recordings that provide a rare glimpse into the user's viewpoint. Moreover, the solution seamlessly incorporates AI-driven eye tracking, emotion analysis, and feedback surveys, which collectively enhance the depth of understanding regarding user experience. By adopting this method, not only is the quality of research improved, but the usability testing process is also made significantly more efficient and accessible to a wider range of researchers. This comprehensive approach enables a more nuanced exploration of consumer behavior in the digital landscape.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
API Availability
Pricing Information
$2,014.10 per user
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Android
Windows
Customer Service / Support
Web-Based Support
Customer Service / Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Online Training
On-Site Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
Element Human
Date Founded
2013
Company Location
United Kingdom
Company Website
www.elementhuman.com
Company Facts
Organization Name
CoolTool
Date Founded
2011
Company Location
United States
Company Website
cooltool.com
Categories and Features
Emotion Recognition
Not specified
Eye Tracking
Not specified
Categories and Features
Emotion Recognition
Not specified
Eye Tracking
Not specified
Market Research
Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management
Survey
Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video