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What is Epsilon Digital?

Explore a digital advertising solution designed to engage audiences frequently ignored by other partners, such as valuable Apple device users and those who participate offline. Our distinguishing feature lies in our remarkable capability to associate every digital impression with a real person, guaranteeing that our strategies are focused on generating concrete business outcomes tailored to your unique objectives. Many marketers face substantial discrepancies in their reported results, often overlooking as much as 80% before making the switch to Epsilon Digital. With our innovative platform, concerns about missing attributions will become obsolete, as we offer extensive insights into all customer interactions and purchases across the open web. Additionally, our dedication to transparency and responsibility ensures that you can have unprecedented confidence in the accuracy of your advertising initiatives, allowing for more effective decision-making in your campaigns. This comprehensive approach not only enhances your understanding of audience engagement but also maximizes your return on investment in digital marketing.

What is Basis DSP?

Basis DSP is unique as the only demand-side platform that combines search, social media, and direct site advertising within a single interface. It provides access to an extensive programmatic ecosystem teeming with varied inventory, specifically targeted audiences, and rich data sets, enabling users to seamlessly plan, purchase, and manage their advertising campaigns. The platform’s compatibility with multiple search, social, and advertisement server tools allows media professionals to devise and implement their digital media strategies with enhanced efficiency. In addition, the platform's billing automation feature simplifies the reconciliation of delivery metrics and streamlines the creation and processing of invoices. Users benefit from the capability to plan, negotiate, and oversee custom private marketplace (PMP) deals with several leading publishers directly from the Basis interface. The presence of a sophisticated artificial intelligence engine within Basis improves campaign performance by offering options for algorithm-based or machine learning optimizations that aid in automated data analysis. Moreover, Basis provides connectivity to top industry exchanges and access to a diverse array of over 25,000 audience segments, derived from more than 30 data sources, which ensures flexible and user-friendly targeting solutions for inventory and data. This all-encompassing approach is designed to help advertisers maximize their effectiveness in digital marketing campaigns, ultimately leading to improved ROI and campaign success. With its innovative features and user-centric design, Basis DSP positions itself as an invaluable tool for today’s marketing professionals.

Media

Media

Integrations Supported

Adloox
Dyspatch
Eyeota
Peer39
Proximic by Comscore

Integrations Supported

Adloox
Dyspatch
Eyeota
Peer39
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Epsilon

Company Location

United States

Company Website

www.epsilon.com/us/products-and-services/epsilon-digital

Company Facts

Organization Name

Basis Technologies

Company Location

United States

Company Website

basis.net/technology/dsp

Categories and Features

Categories and Features

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