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What is Eversight Offer Innovation?

Eversight's Offer Innovation propels revenue growth by continuously testing innovative promotions with real consumers. This service functions as a Software-as-a-Service (SaaS) platform, capable of seamlessly integrating with existing Trade Promotion Management (TPM) systems or operating independently as required. By leveraging Advanced Analytics and Diagnostics, AI-Driven Experimentation, and Smart Guidance and Tracking, it significantly boosts the effectiveness of promotions on a wide scale. Designed specifically for professionals in revenue management, sales, trade marketing, and shopper engagement, Eversight provides a competitive advantage by synchronizing diverse data sources, pinpointing offers that resonate with shoppers in real-time, and converting insights into actionable strategies. By facilitating business outcome refinement through an easy-to-navigate workflow, Offer Innovation condenses numerous datasets into a tailored overview of your promotional activities, enabling a focus on essential challenges. Furthermore, this platform equips teams with the tools they need to adapt quickly and efficiently in an ever-evolving market landscape, ensuring that they can meet consumer needs and capitalize on emerging opportunities. This adaptability is crucial for sustaining growth and maintaining relevance in today's fast-paced business environment.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G

Integrations Supported

Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Eversight

Date Founded

2013

Company Location

United States

Company Website

eversightlabs.com/offer-innovation/

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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