Experian Identity Verification vs. Ekata

The landscape of identity and fraud is changing swiftly, influenced by shifting consumer expectations, technological innovations, and an increase in identity-related crimes and account breaches. Businesses must navigate the delicate balance between mitigating fraud risks and providing quick, seamless experiences for their customers. According to our 2020 Global Identity and Fraud Report, a significant 88% of consumers express positive sentiments towards companies that focus on improving customer experience, especially in terms of security; however, a noticeable gap exists as 95% of businesses believe they can effectively identify their customers, while only 55% of consumers feel recognized. To improve the customer experience, organizations should implement lower-friction identity verification methods and aim for higher approval rates for trustworthy, verified clients. Furthermore, companies can achieve substantial cost efficiencies by utilizing step-up authentication selectively, applying it only when further verification is genuinely warranted. Addressing these concerns is crucial not only for enhancing customer satisfaction but also for building lasting trust in the marketplace. Ultimately, a proactive approach to identity management can significantly benefit both consumers and businesses alike.

Detecting and preventing the creation of fake user accounts is crucial in order to protect loyalty programs from those attempting to take advantage of them. Organizations can significantly improve their risk evaluation processes by cross-referencing customer data with trustworthy external sources. To combat payment fraud effectively, it is essential to make accurate risk judgments at every phase of the transaction, whether it be prior to, during, or following authorization. Simplifying the authorization process is key to reducing friction for customers as they make purchases. The Ekata Identity Engine employs sophisticated data science and machine learning methods to merge two distinct datasets: the Ekata Identity Graph and the Ekata Identity Network. These datasets emphasize critical identity features, converting them into actionable insights that enable businesses to conduct thorough risk assessments of their customers. By validating a larger volume of legitimate interactions, companies can broaden and sustain their customer base. Furthermore, identifying more fraudulent activities allows organizations to protect their financial assets more effectively. Swift risk evaluations facilitate the approval of additional legitimate transactions, thus ensuring the prevention of fraud while simultaneously embracing more reliable customers. This strategy not only enhances security protocols but also fosters improved customer satisfaction and loyalty over time, which can lead to long-lasting business success. The combination of advanced technology and thoughtful risk management creates a more secure and efficient transaction environment for everyone involved.