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What is Eyeota?

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

What is DataSpark?

We convert mobility data into significant insights that enable companies to make informed choices. With our extensive APIs, customized mobility reports, and a committed team of data scientists, businesses can discover new avenues for expansion. Our detailed analysis focuses on both online and offline customer behaviors, particularly within the banking and finance industries. We offer a wide range of mobility data and telecommunications solutions, including applications, reports, and data consultancy services. By analyzing and visualizing movement patterns from multiple hotspots, we support the development of effective health policies. Furthermore, our use of telecommunications data provides valuable insights into consumer demographics and shopping behaviors. Our proficiency in handling large-scale telecommunication data also helps optimize capital expenditure investments efficiently. We partner with you to identify the most appropriate solutions tailored to your specific requirements, so don’t hesitate to contact us. DataSpark specializes in the processing of extensive geospatial and temporal mobility data, delivering actionable intelligence on individuals and locations while upholding rigorous data privacy and security standards. Our dedication to innovation guarantees that you receive top-tier insights within the industry, paving the way for strategic advancements in your operations. Through our collaborative approach, we ensure that your unique needs are at the forefront of our service offerings.