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What is Facebook Ads?

Effectively connect with prospective customers and supporters without needing to be an expert in your field. You can start promoting your brand on Facebook by using simple self-service tools that help you create and manage advertising campaigns while tracking their performance through clear reports. With a staggering two billion active users monthly, Facebook offers an extensive platform to reach nearly any target demographic. To identify the best advertising objective, consider your goals—whether that involves increasing website sales, encouraging app downloads, or raising brand awareness. Utilize your insights into your target audience—taking into account aspects like age, location, and other vital characteristics—to fine-tune the demographics, interests, and behaviors that resonate with them. After that, choose where you want your ads to appear, whether it's on Facebook, Instagram, Messenger, Audience Network, or through a combination of these channels. Moreover, during this stage, you can also decide which mobile devices will display your advertisements, further refining your targeting efforts. Adopting this thorough strategy will significantly improve both your advertising impact and your engagement with potential customers, creating a more meaningful connection. Ultimately, the more you tailor your approach to the audience's preferences, the better your results are likely to be.

What is CompanionLabs?

Boost your advertising budget with the CompanionLabs app, designed to facilitate the analysis, enhancement, and automation of your ad performance efficiently. By making data science accessible to everyone, you can tap into essential insights without the costs typically associated with hiring a data science team. The app simplifies the process of identifying statistically significant performance metrics in your ad account, enabling you to elevate your advertising outcomes through sophisticated predictive recommendations on budget allocation, bidding strategies, and creative choices. With its 100% plug-and-play capability, extensive learning is unnecessary; it seamlessly integrates with Ads Manager, so you can start using it immediately while continuing to utilize your current tools for managing Facebook campaigns. Explore the advantages of a 14-day free trial of CompanionLabs—there's no risk and getting started is simple. After your trial, you can enjoy unlimited access to all features for a clear, unified price across all your Facebook ad accounts. When an ad set hits a statistically significant performance benchmark, it receives a straightforward A to F grade, making it easy to gauge the effectiveness of your campaigns. Additionally, each ad set is sorted by its role in the marketing funnel—whether focused on prospecting or retargeting—and its specific optimization objectives, enabling a more customized approach to your advertising strategy. This comprehensive functionality ensures that advertisers of all levels can benefit from data-driven decisions and improve their campaign performances significantly.

Media

Media

Integrations Supported

Facebook
AdCreative.ai
AdManager AI
Azameo
Checkfront
Datahive360
Descrii
EasySendy Pro
Lebesgue
Leverly
Master Metrics
Panoply
Peeksta
Qonversion
RestApp
SaveMyLeads
Shoplazza
Surge Social
SyndicationPro
Textcontent

Integrations Supported

Facebook
AdCreative.ai
AdManager AI
Azameo
Checkfront
Datahive360
Descrii
EasySendy Pro
Lebesgue
Leverly
Master Metrics
Panoply
Peeksta
Qonversion
RestApp
SaveMyLeads
Shoplazza
Surge Social
SyndicationPro
Textcontent

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$179 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

www.facebook.com/business/ads

Company Facts

Organization Name

CompanionLabs

Company Location

United States

Company Website

www.companionlabs.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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