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What is FirstParty?

FirstParty operates as a comprehensive platform dedicated to the monetization of data, guiding organizations in the assessment, structuring, and strategic application of their first-party data assets. By employing a validated quantitative methodology, it combines detailed technical documentation of current data with an innovative 16-point quality evaluation and market-opportunity assessment, aimed at revealing intrinsic value and pinpointing applicable use cases. The platform's transformation engine adeptly handles and refines vast quantities of unstructured transaction data, swiftly converting billions of chaotic entries into structured, valuable resources. For practical implementation, FirstParty provides specialized modules designed for both internal applications, which promote data-centric decision-making and improve operational efficiency through insights into customers, products, and processes, and external monetization, where data products are anonymized and packaged to expand market outreach and create additional revenue opportunities. This two-pronged strategy not only enhances data utilization but also paves the way for organizations to creatively harness their existing resources in innovative ways, ultimately driving growth and profitability. By facilitating a seamless integration of data into business strategies, FirstParty empowers companies to stay competitive in a rapidly evolving market landscape.

What is AudiencePlus?

Build the content distribution pipeline of tomorrow today with AudiencePlus, empowering yourself to serve as your own channel while leveraging AI and first-party data to achieve unparalleled understanding of your audience. While your rivals adhere to antiquated transactional methods that merely add to the clutter for potential customers, your priority should be on creating and fostering meaningful connections on a broader scale. Convert your website visitors and social media followers into committed subscribers, providing you with direct access to your audience free from any algorithmic constraints. Develop a modern media platform as an extension of your website to showcase your best content, all without the need for technical expertise. Employ AI-enhanced workflows that utilize your first-party data to reveal deep insights regarding your audience and their interests. By harnessing potent intent signals, you can refine your marketing tactics, identify customers poised to make a purchase, and effortlessly guide them to sales with the necessary context for closure. This cohesive strategy not only keeps you ahead of the competition but also helps in nurturing a devoted community around your brand, ultimately leading to long-term success. In this rapidly evolving digital landscape, staying ahead requires a proactive approach that prioritizes engagement and relationship-building with your audience.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FirstParty

Date Founded

2021

Company Location

United States

Company Website

www.firstparty.com

Company Facts

Organization Name

AudiencePlus

Date Founded

2022

Company Location

United States

Company Website

audienceplus.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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