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What is Fospha?

Leading DTC marketers utilize Fospha to enhance their understanding of Paid Media performance across both online and offline channels. The platform employs machine learning to integrate multi-touch attribution with marketing mix modeling, providing a unified perspective on marketing effectiveness. This comprehensive analysis highlights the significance of impression-driven channels, allowing marketers to make well-informed decisions backed by consistent data on a daily basis. You can track your performance against set objectives using reliable analytics. With objective reporting that covers all channels, you receive timely notifications if your performance is at risk of not meeting your KPIs, directing your focus to areas needing further attention. Dive deeper into the data to identify both obstacles and opportunities for growth. By examining KPIs in depth, you can pinpoint the actions necessary to realign your strategies and attain your objectives. Furthermore, you have the flexibility to analyze data by channel, source, campaign, and goal, all while reviewing your KPIs across different time periods for a complete picture of your marketing environment. This comprehensive methodology not only helps sustain a competitive advantage but also fosters ongoing enhancement of your marketing efforts. Ultimately, embracing such a rigorous approach can lead to more effective resource allocation and improved overall campaign performance.

What is Apptrove?

Apptrove enables mobile marketing to effectively navigate all phases of the user journey. As your comprehensive mobile partner, we equip you with essential data and insights to enhance user acquisition strategies. Utilizing deep linking, we facilitate a smooth connection for users to access your app effortlessly. Our tailored fraud prevention measures guarantee that your marketing expenditures are directed towards genuine users. With the help of our SKAN analytics, you can transcend simple attribution and access in-depth insights about your audience through sophisticated segmentation capabilities. Apptrove empowers you with the necessary information to make well-informed decisions, optimize the return on investment of your campaigns, and foster enduring success for your app. By partnering with us, you are not just investing in marketing but also in a sustainable growth strategy.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$500/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fospha

Company Location

United Kingdom

Company Website

www.fospha.com

Company Facts

Organization Name

Apptrove

Date Founded

2016

Company Location

India

Company Website

apptrove.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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