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What is FraudScore?

FraudScore is a comprehensive anti-fraud solution crafted by a diverse team of data scientists, digital marketers, and ad fraud specialists. Since its inception in 2016, it has gained the trust of numerous leaders in the industry. The platform is designed to safeguard both desktop and mobile traffic, effectively combating various types of ad fraud. Employing a unique "fraud score" system, FraudScore evaluates the likelihood of fraud for each install, conversion, traffic source, and offer by assigning them a specific score. This system not only assesses the severity of potential fraud but also provides insights into various fraud patterns. Consequently, clients can establish robust cases against fraudulent activities, articulate their stance regarding each specific incident, and engage in informed negotiations. Furthermore, FraudScore serves as an all-encompassing platform that identifies ad fraud at every phase of the advertising funnel, ranging from pre-bid requests to the analysis of impressions, clicks, and ultimately scoring installs and conversions. This holistic approach ensures that clients receive thorough protection and can effectively manage their advertising investments.

What is ClickTrust?

ClickTrust is an all-encompassing platform dedicated to delivering high-quality advertising traffic while protecting advertisers, marketing teams, and agencies from fraudulent activities in their paid media campaigns. It thoroughly scrutinizes various elements such as web visits, ad impressions, app installations, affiliate clicks, and conversion events to detect any potential fraudulent actions, employing a range of methods including behavioral analysis, device fingerprinting, browser fingerprinting, IP intelligence, and established guidelines. Users benefit from a centralized dashboard that provides access to risk assessments, in-depth investigations of campaigns and events, session recordings, heatmaps, and the option to download detailed evidence reports for further analysis. The platform is designed for easy implementation through web tags or creative scanning and offers integration capabilities with iOS, Android, and Flutter SDKs, in addition to mobile measurement and affiliate attribution features. Moreover, ClickTrust provides tailored blocklists and fraud exclusion strategies that cater to particular advertising channels, app event streams, and affiliate postbacks. Its utility is demonstrated across a variety of documented scenarios, including paid search, display advertising, programmatic campaigns, mobile app acquisition strategies, affiliate marketing initiatives, and assessments of lead-generation traffic, showcasing its adaptability within the advertising sector. In doing so, ClickTrust not only enhances the security of digital advertising efforts but also equips users with essential tools to effectively navigate the intricate challenges presented by the digital marketing landscape.

Media

Media

No images available

Integrations Supported

FlashClick

Integrations Supported

Google Ad Manager
Google Ads
Google Tag Manager
Meta Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Trial Offered?

Pricing Information

Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

FraudScore

Date Founded

2016

Company Location

Spain

Company Website

www.fraudscore.ai

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

clicktrust.cc/

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking

Fraud Detection

Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For eCommerce

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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