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What is Fresho?

Fresho is a leading order management platform designed to help food distributors streamline operations and deliver a better experience for their customers. By bringing ordering, fulfilment and customer management into one system, it reduces admin, increases accuracy, and frees up time to focus on growing your business. OrderPilot is our AI-powered order capture tool that turns emails, texts, voicemails and PDFs into accurate sales orders automatically. This removes manual data entry, saving up to 6 hours per 200 orders while helping teams scale efficiently without increasing headcount. Operations provides full visibility across your workflows, including picking, packing, dispatch, inventory, pricing, margins and delivery. With real-time data, automated invoicing and built-in reporting, it enables faster decisions, fewer errors, and smoother day-to-day operations. eCommerce gives your customers the flexibility to order online anytime, from any device. With up-to-date pricing and availability, it simplifies the buying process, reduces mistakes, and helps prevent overstocks. You can use all three products together as a complete, end-to-end solution or integrate Fresho into your existing ERP. Built by experts with over 20 years of wholesale experience, the platform is designed to be intuitive and practical for real users—not just technical teams. Fresho’s closed marketplace model protects your supplier–customer relationships, so you stay in control of your network. With 24/7 local phone support, hands-on implementation, and detailed online resources, help is always available when you need it. More than 65,000 hospitality venues already place their orders through Fresho.

What is Afresh?

Afresh is an innovative operating system specifically crafted to help grocery stores increase sales, improve team productivity, ensure fresher food availability, and reduce waste. Historically, fresh departments, which are crucial to grocery store operations, have not benefited from technological advancements as much as other areas. This cutting-edge platform powered by AI integrates previously separate functions like forecasting, inventory control, and various operational duties, leading to substantial gains for grocery businesses and a positive impact on the environment. By providing retailers with vital tools needed to adapt to a fast-changing market, our system empowers them to develop customer-focused fresh departments that leverage advanced technology, intuitive design, and expert insights. Additionally, our automated forecasting is specifically designed to meet the distinct challenges of the fresh food industry, while real-time feedback from your staff helps refine our fresh-oriented algorithms continuously. In essence, Afresh is more than just a technological solution; it embodies a dedication to revolutionizing grocery retail for a sustainable and prosperous future. This transformation not only benefits grocery retailers but also contributes to a healthier planet.

Media

Media

Integrations Supported

MYOB
QuickBooks Desktop Premier
QuickBooks Desktop Pro
Sage 200
Sage 50
Xero

Integrations Supported

MYOB
QuickBooks Desktop Premier
QuickBooks Desktop Pro
Sage 200
Sage 50
Xero

API Availability

Has API

API Availability

Has API

Pricing Information

$299 per month (USD)
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fresho

Date Founded

2015

Company Location

Australia, New Zealand, United Kingdom, United States

Company Website

www.fresho.com

Company Facts

Organization Name

Afresh

Company Location

United States

Company Website

www.afresh.com

Categories and Features

Categories and Features

Food Service Management

Costing
For Cafeterias
For Healthcare Facilities
Free / Reduced Meals
Inventory Management
Menu Planning
Nutritional Analysis
Online Payments / Funding
Point of Sale (POS)
Purchasing
Recipe Management
Schools
Tray Tracking

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