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What is Fresho?

Fresho is a leading order management platform designed to help food distributors streamline operations and deliver a better experience for their customers. By bringing ordering, fulfilment and customer management into one system, it reduces admin, increases accuracy, and frees up time to focus on growing your business. OrderPilot is our AI-powered order capture tool that turns emails, texts, voicemails and PDFs into accurate sales orders automatically. This removes manual data entry, saving up to 6 hours per 200 orders while helping teams scale efficiently without increasing headcount. Operations provides full visibility across your workflows, including picking, packing, dispatch, inventory, pricing, margins and delivery. With real-time data, automated invoicing and built-in reporting, it enables faster decisions, fewer errors, and smoother day-to-day operations. eCommerce gives your customers the flexibility to order online anytime, from any device. With up-to-date pricing and availability, it simplifies the buying process, reduces mistakes, and helps prevent overstocks. You can use all three products together as a complete, end-to-end solution or integrate Fresho into your existing ERP. Built by experts with over 20 years of wholesale experience, the platform is designed to be intuitive and practical for real users—not just technical teams. Fresho’s closed marketplace model protects your supplier–customer relationships, so you stay in control of your network. With 24/7 local phone support, hands-on implementation, and detailed online resources, help is always available when you need it. More than 65,000 hospitality venues already place their orders through Fresho.

What is Flex Catering?

Flex is a comprehensive catering management platform tailored for restaurants, caterers, foodservice providers, hospitality organizations, and venues. It streamlines the entire catering and off-premise process, encompassing aspects such as online ordering, sales, event coordination, production, payment processing, and delivery logistics. Designed specifically for both B2B and B2C catering operations, Flex integrates orders, events, customer interactions, menus, production, and financial oversight into a single, user-friendly system. By minimizing manual tasks and enhancing team collaboration, Flex enables businesses to save valuable time, manage expenses effectively, enhance customer experiences, and boost catering sales. The platform features a fully customizable online ordering portal that can be adapted to reflect your unique branding and menu layout. Customers can seamlessly place orders and securely process payments online, while your staff oversees the entire workflow through this singular platform. Notable features include: * Customizable online ordering * Order and invoice management * Proposals with e-signature capabilities * Customer and company account management * Menu and pricing management * Gift cards * Production and kitchen management * Delivery management * Food costing * Financial and payment management * Secure online payments * Operational and financial reporting * Third-party integrations * Event management * Venue and room bookings Whether overseeing corporate catering, drop-off deliveries, private events, venue reservations, or operations across multiple locations, Flex equips you with the necessary tools to manage catering efficiently from the initial inquiry to the final fulfillment. Experience firsthand how this platform can revolutionize your catering process by booking a demo today and discover the benefits of a streamlined operation.

Media

Media

Integrations Supported

MYOB
Xero
DATEV
DeliverThat
Deputy
Google Analytics
Google Calendar
Google Maps
Klaviyo
MYOB AccountRight
Mailchimp
Nowsta
QuickBooks Desktop Premier
QuickBooks Desktop Pro
QuickBooks Online
Sage 200
Sage 50
Zapier

Integrations Supported

MYOB
Xero
DATEV
DeliverThat
Deputy
Google Analytics
Google Calendar
Google Maps
Klaviyo
MYOB AccountRight
Mailchimp
Nowsta
QuickBooks Desktop Premier
QuickBooks Desktop Pro
QuickBooks Online
Sage 200
Sage 50
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$299 per month (USD)
You pay a one-off set up fee, and a recurring monthly subscription based on average order volume and the solutions you need.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fresho

Date Founded

2015

Company Location

Australia, New Zealand, United Kingdom, United States

Company Website

www.fresho.com

Company Facts

Organization Name

Flex Catering

Date Founded

2018

Company Location

Australia, United States of America

Company Website

www.flexcateringhq.com

Categories and Features

Categories and Features

Catering

Banquet Management
Billing & Invoicing
Booking Management
Calendar Management
Contract Management
Costing
Customer Database
Event Management
Facility Management
Inventory Management
Kitchen / Menu Management
Order Management
Quote Management
Recipe Management
Waitstaff Management

Event Management

Attendee Management
Badge Management
Conferences / Conventions
Exhibit / Vendor Management
Gamification
Room Block Management
Social Media Promotion
Sponsorship Management
Surveys & Feedback
Ticketing
Volunteer Management
Weddings / Parties

Food Delivery

Delivery Tracking
Dispatch Management
For Restaurants
Gift Card Management
Menu Management
Online Ordering
Order Management
Routing
Sales Trend Analysis
Supports Loyalty Program

Food Service Distribution

Costing
Customer Management
Import / Export Management
Inventory Management
Lot Tracking
Order Management
Picking & Routing
Purchasing
Quotes / Estimates
Traceability
Vendor Management
Warehouse Management

Food Service Management

Costing
For Cafeterias
For Healthcare Facilities
Free / Reduced Meals
Inventory Management
Menu Planning
Nutritional Analysis
Online Payments / Funding
Point of Sale (POS)
Purchasing
Recipe Management
Schools
Tray Tracking

Online Ordering

Integrated Gift Cards
Menu / Product View
Mobile Ordering
Push Notifications
Reporting / Analytics
Rewards / Loyalty Program
Secure Payment Processing
Store Locator
White-Label

Restaurant Management

Billing & Invoicing
Built-in Accounting
Employee Management
Food Costing
Inventory Management
Kitchen Management
Menu Management
Payroll Management
Point of Sale (POS)
Reporting/Analytics
Reservations Management
Sales Tracking
Table Management
Wait List Management
Waitstaff Management

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