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What is Fullstory?
Fullstory is a cutting-edge platform that delivers behavioral data, illuminating the underlying narratives of consumer actions. It empowers teams in product development, engineering, and data analysis to correlate sentiment signals with various data sources to craft optimal strategies. Unlike traditional web and product analysis methods, which merely identify what occurs without explaining the reasons, Fullstory equips users with immediate, actionable insights. As the sole behavioral data platform providing essential context, it enables the creation of real-time experiences that boost revenue. Furthermore, Fullstory’s behavioral analytics is primed for artificial intelligence integration, utilizing first-party data that is automatically gathered, indexed, and semantically organized, thereby eliminating the need for organizations to squander time and resources on tedious data analysis. This innovative approach fosters a more efficient way for businesses to understand their customers and respond promptly to their needs.
What is Adobe Customer Journey Analytics?
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Transparency into the algorithms used to process and model data supports marketing compliance by giving teams confidence in AI-driven outputs. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery. The Data Insights Agent enables teams to ask questions in natural language and receive instant visualizations and insights — without SQL or IT queues — making sophisticated customer analysis accessible across the entire organization.
Integrations Supported
Blotout
Botsplash
Continually
Freshpaint
Humanic
Invoca
Marker.io
Pipedream
Product-Led Alliance
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Please contact Adobe directly for pricing information.
Supported Platforms
SaaS
Android
iPhone
iPad
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Fullstory
Date Founded
2012
Company Location
United States
Company Website
www.fullstory.com
Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Categories and Features
Conversion Rate Optimization
Not specified
Customer Data Platforms (CDP)
Not specified
Customer Experience
Analytics
Customer Segmentation
Dashboard
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis
Customer Feedback
Behavior Analytics
Customer Journey Mapping Tools
Not specified
Digital Analytics
Not specified
eCommerce Analytics
Not specified
Heatmap
Behavioral Mapping
Dynamic Maps
Element Analytics
Website Analytics
Insight Engines
Not specified
Mobile App Analytics
Not specified
Mobile App Optimization
Not specified
Product Analytics
Not specified
Sentiment Analysis
Not specified
Session Replay
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation
User Research
Not specified
UX
For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys
Web Analytics
Conversion Tracking
Form Analytics
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Website Optimization Tools
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts
Categories and Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics
Digital Analytics
Not specified
Marketing Analytics
Not specified
Web Analytics
Not specified