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What is Fullstory?

Fullstory is a cutting-edge platform that delivers behavioral data, illuminating the underlying narratives of consumer actions. It empowers teams in product development, engineering, and data analysis to correlate sentiment signals with various data sources to craft optimal strategies. Unlike traditional web and product analysis methods, which merely identify what occurs without explaining the reasons, Fullstory equips users with immediate, actionable insights. As the sole behavioral data platform providing essential context, it enables the creation of real-time experiences that boost revenue. Furthermore, Fullstory’s behavioral analytics is primed for artificial intelligence integration, utilizing first-party data that is automatically gathered, indexed, and semantically organized, thereby eliminating the need for organizations to squander time and resources on tedious data analysis. This innovative approach fosters a more efficient way for businesses to understand their customers and respond promptly to their needs.

What is BlueConic?

BlueConic, a top-tier customer data platform worldwide, empowers marketers by extracting first-party data from various disconnected systems and ensuring its accessibility at any time and place for marketing purposes. Over 300 brands, such as Hearst, Moen, T-Mobile, and ING, along with America's Test Kitchen and Franklin Sports, utilize BlueConic's services. This platform enables these brands to consolidate their first-party customer data into ongoing, individual profiles, which can then be employed across their entire marketing landscape. Established in 2010, the company boasts a presence in multiple offices across Europe, further enhancing its global reach and influence. Such capabilities allow businesses to enhance their marketing strategies and improve customer engagement significantly.

Media

Media

Integrations Supported

Google Analytics
Ketch
Mixpanel
Salesforce
Shopify
Slack
WordPress
Blotout
Canopy
Kameleoon
New Relic
Pipedream
Survicate
Varify.io
Visually
Zuar Runner

Integrations Supported

Google Analytics
Ketch
Mixpanel
Salesforce
Shopify
Slack
WordPress
Adobe Campaign
Marigold Engage
Sitecore
XperienCentral

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Fullstory

Date Founded

2012

Company Location

United States

Company Website

www.fullstory.com

Company Facts

Organization Name

BlueConic

Date Founded

2010

Company Location

United States

Company Website

www.blueconic.com

Categories and Features

Customer Experience

Analytics
Customer Segmentation
Dashboard
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Customer Feedback

Behavior Analytics

Digital Analytics

Not specified

eCommerce Analytics

Not specified

Heatmap

Behavioral Mapping
Dynamic Maps
Element Analytics
Website Analytics

Insight Engines

Not specified

Mobile App Analytics

Not specified

Product Analytics

Not specified

Sentiment Analysis

Not specified

Session Replay

Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys

Web Analytics

Conversion Tracking
Form Analytics
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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