GWI vs. DecaData

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

DecaData is the result of years of in-depth collaboration with various retailers and their analytics teams. Our inclusion in a select network of analytics for a limited number of retailers grants us an extraordinary insight into their operational frameworks and data creation methodologies. When this knowledge is combined with our established expertise in interpreting data utilization across both the buy-side and corporate sectors, it results in a dynamic synergy that significantly enriches our insights. This distinctive standing allows us to apply this understanding in a manner that greatly benefits our partners and fosters mutual growth. By continuously refining our approach, we ensure that we remain at the forefront of data-driven decision-making in the retail landscape.