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What is Genesis SSP?

The Genesis SSP, driven by Page Intelligence, significantly improves outstream video effectiveness. It intelligently tests and selects from a range of formats based on real-time user consumption behaviors, ensuring that the most responsive ad format is employed for each specific page. This strategy not only enhances the advertising experience for users but also elevates overall performance metrics. Users are provided with intuitive performance analytics that deliver profound insights into ad efficacy. Moreover, the system integrates third-party data to assess the quality of a publisher's inventory, while also implementing measures to filter out fraud, thereby protecting publishers and fostering trust among advertisers. With features for real-time bidding, private marketplace (PMP) transactions, and deal ID management, all operations can be efficiently conducted from a single platform. It also accommodates multi-device video advertising, maximizing reach across desktop, mobile, and over-the-top (OTT) platforms. Techniques for optimizing page-level yield are utilized to enhance revenue, while the system gathers detailed user behavior and attention metrics for each individual page (URLs) instead of merely aggregating data at the domain level. This collected data is employed to formulate comprehensive indexes that evaluate page attention, pinpoint trending content, and forecast ad performance, thus providing an all-encompassing view of user interaction with advertisements. In doing so, it empowers advertisers with actionable insights, enabling them to refine their strategies for better targeting and engagement.

What is 152 Media?

Elevate your website's earnings by more than 30% with a simple implementation process. By adding just one line of code, our cutting-edge solution allows publishers to connect their inventory with multiple premium demand sources that engage in real-time competition, leading to improved CPMs and fill rates. Notably, 58% of the leading 10,000 publishers in the United States have already embraced header bidding. Take the initiative now to witness an instant boost in your revenue. Integrating our unique demand, which includes direct advertisers and PMPs, can further enhance your financial returns. The intricate realm of programmatic advertising can feel as daunting as navigating an airplane without instruments. Eliminate the uncertainties of the programmatic environment with our all-encompassing dashboard, which delivers real-time insights into your revenue progression, evaluates the effectiveness of each demand source, and offers complete transparency on every element of the header bidding process. In addition, SIMON AI, an advanced machine learning system, is designed to optimize the programmatic stack, including ADX, ensuring maximum efficiency around the clock, every day of the year, enabling you to effortlessly maintain a competitive edge. Don’t miss out on this chance to revamp your revenue strategy and achieve long-term growth in your digital advertising initiatives, ultimately paving the way for a more profitable future.

Media

Media

Integrations Supported

CPMStar
Decide
Google Ad Manager
GumGum
Xandr

Integrations Supported

CPMStar
Decide
Google Ad Manager
GumGum
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Genesis Media

Date Founded

2010

Company Location

United States

Company Website

genesismedia.com/platform/

Company Facts

Organization Name

152 Media

Company Location

United States

Company Website

152media.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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