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What is GetWhy?

GetWhy stands out as a groundbreaking platform that harnesses the power of generative AI to convert research questions into actionable qualitative insights, delivering results on par with agency standards in just a few hours instead of the typical weeks. By beginning with a simple prompt, GetWhy's AI system designs and launches research projects, recruits participants from a vast global panel, conducts think-aloud interviews, and analyzes responses using transcription, sentiment analysis, and the synthesis of vital insights. The platform draws upon a rich knowledge base of over 250,000 qualitative sessions, allowing it to swiftly uncover quotes, trends, and themes with exceptional detail. This innovative tool enables teams to respond quickly, foster deep empathy, and execute strategies accurately across a variety of sectors, including research, concept development, messaging, and customer experience projects, thereby transforming insights into organized and scalable decision-making processes. Through the optimization of the research workflow, GetWhy significantly boosts organizations' capacity to swiftly adapt to evolving market needs, ensuring they remain competitive in a fast-paced environment. Moreover, the platform's ability to provide high-quality insights at an unprecedented speed positions it as a vital resource for any organization looking to enhance its understanding of consumer behavior.

What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

GetWhy

Date Founded

2018

Company Location

Denmark

Company Website

www.getwhy.io

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com/

Categories and Features

Consumer Data

Not specified

Market Research

Not specified

User Research

Not specified

Categories and Features

Market Research

Email / Online

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