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What is GetWhy?

GetWhy stands out as a groundbreaking platform that harnesses the power of generative AI to convert research questions into actionable qualitative insights, delivering results on par with agency standards in just a few hours instead of the typical weeks. By beginning with a simple prompt, GetWhy's AI system designs and launches research projects, recruits participants from a vast global panel, conducts think-aloud interviews, and analyzes responses using transcription, sentiment analysis, and the synthesis of vital insights. The platform draws upon a rich knowledge base of over 250,000 qualitative sessions, allowing it to swiftly uncover quotes, trends, and themes with exceptional detail. This innovative tool enables teams to respond quickly, foster deep empathy, and execute strategies accurately across a variety of sectors, including research, concept development, messaging, and customer experience projects, thereby transforming insights into organized and scalable decision-making processes. Through the optimization of the research workflow, GetWhy significantly boosts organizations' capacity to swiftly adapt to evolving market needs, ensuring they remain competitive in a fast-paced environment. Moreover, the platform's ability to provide high-quality insights at an unprecedented speed positions it as a vital resource for any organization looking to enhance its understanding of consumer behavior.

What is Frank?

Frank functions as a cloud-based service that focuses on customer research, empowering product and growth teams to obtain qualitative insights via AI-driven voice interviews. Users can create structured interview guides, share interview links, and embed an interview widget into their websites or applications, facilitating a smooth research process. During conversations, Frank intelligently generates follow-up questions based on the responses provided by participants, while also transcribing and organizing the discussions into clear summaries, themes, sentiments, and essential highlights related to the original exchanges. Teams utilize this innovative tool for a variety of objectives, such as customer discovery, validating products and concepts, onboarding new clients, assessing features, improving customer experience, and exploring reasons behind churn. Furthermore, the platform supports interviews in more than 30 languages, making it accessible to a wide range of audiences. To further enhance integration capabilities, Frank provides a REST API and a compatible MCP connector, allowing teams to effortlessly access and leverage research data alongside other AI tools they may be using. This all-encompassing framework ensures that teams can optimize their research initiatives and extract actionable insights with greater efficiency, ultimately leading to more informed decision-making and strategic growth.

Media

Media

Integrations Supported

Integrations Supported

ChatGPT
Claude
Codex CLI
Cursor
Gemini
Microsoft Copilot
Model Context Protocol (MCP)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$59/month
Starter is $59/month billed monthly, or $49/month billed annually. A free plan includes 60 voice minutes per month. Paid plans include a 14-day free trial.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

GetWhy

Date Founded

2018

Company Location

Denmark

Company Website

www.getwhy.io

Company Facts

Organization Name

Frank

Date Founded

2026

Company Location

United States

Company Website

www.hifrank.ai/

Categories and Features

Consumer Data

Not specified

Market Research

Not specified

User Research

Not specified

Categories and Features

AI Interviewing

Not specified

User Research

Not specified

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