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What is GoWit?

GoWit offers a robust omnichannel advertising platform designed specifically for multi-brand retailers, marketplaces, and grocery chains, with the goal of enhancing monetization and expanding customer engagement across diverse channels. By utilizing a comprehensive retail media solution, businesses can experience substantial revenue increases through essential self-service features and customizable white-label options. With the ability to connect with consumers at various stages of their purchasing journey, GoWit facilitates onsite native ads, off-site programmatic strategies, and in-store promotional initiatives. Sponsored brands improve visibility, while sponsored displays enhance consumer consideration, and sponsored product advertisements drive sales effectively. This platform integrates all marketing avenues into a singular omnichannel retail media framework. Employing sophisticated AI auction algorithms, GoWit maximizes the returns from your advertising spaces, ensuring ads reach the most relevant and valuable audiences, which in turn enriches both consumer experiences and the efficacy of advertiser campaigns. Furthermore, by harnessing first-party data, businesses can gain vital insights into customer trends and preferences while maintaining stringent privacy standards. This strategic approach not only supports advertisers in achieving their goals but also cultivates more meaningful relationships with customers, ultimately leading to a more loyal customer base. In a rapidly evolving market, GoWit stands out by continuously adapting to the needs of its clients and their customers alike.

What is Backlight Live Studio?

Backlight Live Studio offers a cloud-based control room that streamlines the scheduling, production, and monetization processes for live events across multiple platforms. It enables users to create live pop-up channels from various sources, ensuring smooth integration with third-party graphics as well as tools for user interaction, while also allowing distribution to social media, proprietary applications, and media partners. The platform features a robust production toolkit that includes real-time, frame-accurate switching between feeds, the ability to merge different sources, and the option to add scenes with picture-in-picture and dual-box configurations, all while allowing independent audio management separate from the video feeds. Users can enhance their broadcasts with attractive graphic overlays and simultaneously distribute content across various digital channels, significantly broadening their audience reach. Furthermore, the monetization features include the ability to integrate sponsored graphics, promotional materials, and dynamic ad insertion through SCTE-35 for targeted advertising, enabling users to leverage their live streams for revenue generation effectively. This all-encompassing solution is perfectly suited for event organizers aiming to improve their live production capabilities and boost viewer interaction. Overall, Backlight Live Studio represents a powerful tool for enhancing the quality and profitability of live event broadcasting.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

GoWit

Company Location

United States

Company Website

gowit.com

Company Facts

Organization Name

Backlight

Date Founded

2021

Company Location

United States

Company Website

www.backlight.co/product/backlight-live-studio

Categories and Features

Categories and Features

Live Streaming

Access Control
Audience Analytics
Audience Engagement
Browser-based
Customizable Branding
Encoding
Event Scheduling
Live Streaming Production
Moderation
Monetization Tools
Multi-Screen / Split-Screen
Multiple Camera Feeds
Multistreaming
Session Recording
Social Media Integration
Streaming Platform Integration

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