MikMak
MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
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SMS Storetraffic
Introducing intelligent, effective, and discreet People Counters and Analytics for the physical world.
Our innovative solution simplifies the process of deploying, capturing, analyzing, and reporting the foot traffic within any given location. Additionally, we offer the option to monitor and report occupancy levels in real-time.
We support a variety of sectors, including Retail, Education, Gaming, Religious Institutions, Corporate Offices, and more, helping them to understand and respond to their visitor trends.
For retailers, we provide a tailored package designed to evaluate traffic performance, encompassing metrics such as conversion rates and service quality. Our seamless integrations facilitate the combination of point-of-sale data with staffing information. Moreover, the Retail Equation simulator allows users to experiment with different scenarios to boost sales and serves as a valuable educational resource to comprehend the interplay between traffic, staffing, conversion rates, and service excellence. By leveraging these insights, businesses can make informed decisions to optimize their operations.
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dunnhumby Sphere
Dunnhumby Sphere has been developed to help retailers transform their media advertising strategies, with a focus on maximizing revenue and enhancing scalability. This all-encompassing platform significantly simplifies the intricacies of retail media management while also reducing expenses. By utilizing dunnhumby Sphere, your advertising partners will benefit from a cutting-edge omnichannel solution that enhances the shopping experience for consumers. It enables considerable improvements in operations and fosters connected customer interactions through comprehensive planning, booking, and execution across both broad and personalized channels. Moreover, it provides easy access to AI-driven audience insights that allow you to predict customer buying behaviors and connect with high-intent shoppers just as they are poised to make a purchase. The implementation of standardized measurement KPIs across different channels allows for a true assessment of the impact of advertising campaigns on sales, customer loyalty, and overall satisfaction over time. By capitalizing on these insights, retailers can effectively refine their advertising strategies to cultivate stronger customer connections and drive sustained growth. Ultimately, dunnhumby Sphere empowers retailers to create a more engaging and effective advertising ecosystem that benefits both the brands and their customers.
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Criteo
The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.
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