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What is Google Ad Exchange (AdX)?

Google AdX, formerly recognized as DoubleClick Ad Exchange, serves as a platform designed for programmatic advertising, enabling publishers to sell ad inventory in real-time to a variety of advertisers and ad networks. This platform functions on a real-time bidding (RTB) model, where the cost of each ad impression is established through a competitive auction process, giving advertisers the opportunity to compete for visibility on publisher websites. As one of the largest and most prominent ad exchanges in the world, Google AdX offers several key benefits for publishers, including: A wide range of advertisers: By partnering with diverse advertisers, from renowned brands to advertising agencies and networks, AdX allows publishers to access a far greater demand for their inventory than they could achieve on their own. Enhanced revenue potential: The RTB system utilized by AdX ensures that publishers receive optimal rates for their advertising space, thereby maximizing their earning potential. Additionally, this competitive auction atmosphere frequently results in improved profitability for publishers over the long term. Furthermore, the platform's extensive reach and advanced targeting capabilities help publishers connect with a more relevant audience, ultimately driving even greater success in their advertising efforts.

What is ADLIB?

Adlib stands out as a cutting-edge advertising platform tailored for publishers aiming to maximize their revenue from mobile applications. Originally, it functioned as a mediation tool that linked various ad networks with publishers in Korea, but it has since transformed into the foremost Supply Side Platform (SSP) in the nation, thanks to the advanced technology and extensive resources provided by NHN Group. The platform boasts a comprehensive SDK that allows users to begin monetizing their app inventory right away, doing away with the complexities associated with traditional ad platform integrations. It provides lucrative advertising options through ACE Trader, the Demand Side Platform (DSP) from NHN ACE, and facilitates intricate Data Management Platform (DMP) configurations that utilize data from NHN Group's tools like PAYCO, Hangame, and Bugs. Furthermore, Adlib allows for precise targeting of a large audience comprising 47 million users, ensuring optimal effective cost per mille (eCPM) rates through its Real-Time Bidding system. By streamlining the monetization process, Adlib empowers developers to effortlessly enhance their ad revenue while maximizing the potential of their mobile applications. With such a robust offering, choosing Adlib means investing in a future with greater financial returns for app developers.

Media

Media

Integrations Supported

Blockthrough
Facebook
Google Ad Manager
Google AdMob
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount

Integrations Supported

Blockthrough
Facebook
Google Ad Manager
Google AdMob
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

google.com

Company Facts

Organization Name

ADLIB

Company Location

South Korea

Company Website

adlibr.com/service

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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