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What is Google Ad Exchange (AdX)?
Google AdX, formerly recognized as DoubleClick Ad Exchange, serves as a platform designed for programmatic advertising, enabling publishers to sell ad inventory in real-time to a variety of advertisers and ad networks. This platform functions on a real-time bidding (RTB) model, where the cost of each ad impression is established through a competitive auction process, giving advertisers the opportunity to compete for visibility on publisher websites.
As one of the largest and most prominent ad exchanges in the world, Google AdX offers several key benefits for publishers, including:
A wide range of advertisers: By partnering with diverse advertisers, from renowned brands to advertising agencies and networks, AdX allows publishers to access a far greater demand for their inventory than they could achieve on their own.
Enhanced revenue potential: The RTB system utilized by AdX ensures that publishers receive optimal rates for their advertising space, thereby maximizing their earning potential. Additionally, this competitive auction atmosphere frequently results in improved profitability for publishers over the long term. Furthermore, the platform's extensive reach and advanced targeting capabilities help publishers connect with a more relevant audience, ultimately driving even greater success in their advertising efforts.
What is AdMachine?
Boost your conversion rates through efficient ad moderation and diverse multi-network advertising options. Discover a user-friendly interface designed for quick onboarding, complemented by real-time reporting features. Leverage a variety of ad formats, such as pop-ups, native ads, banners, videos, and push notifications. Gain access to traffic from top platforms, including iOS, Android, Windows, and Mac OS, as well as web, mobile web, and in-app inventory obtained from premier sites and applications. Enjoy high-quality traffic sources with an impressive daily total of 20 billion ad impressions from leading publishers, ad networks, exchanges, and supply-side platforms. Effectively monetize your website or mobile app via our supply-side platform, while our team of dedicated monetization professionals works tirelessly to maximize your results. Enhance your advertising operation with our state-of-the-art and reliable White Label DSP and SSP solutions, which allow for personalized branding through your own logos and icons. Additionally, you can add custom JavaScript and CSS, choose your preferred payment options, define budget parameters, and select from various multi-tier account types and promotional channels, all backed by a dedicated support team ready to assist with any migration or domain-related questions. This all-encompassing strategy guarantees a seamless and profitable advertising experience while empowering you to focus on your core business. By integrating these features, you position yourself for success in the ever-evolving digital advertising landscape.
Integrations Supported
AppLovin Max
Blockthrough
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount
SmartyAds
Integrations Supported
AppLovin Max
Blockthrough
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount
SmartyAds
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$999 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Date Founded
1998
Company Location
United States
Company Website
google.com
Company Facts
Organization Name
Admachine
Date Founded
2006
Company Location
United States
Company Website
admachine.co