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What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.

What is Affinio?

Affinio is a pioneering company in the realm of Augmented Analytics, utilizing cutting-edge graph technology to unravel the complex interconnections present in extensive datasets. By leveraging AI-powered segmentation and visualization capabilities, Affinio enables business users globally to rapidly discover unique insights that drive strategic business decisions. In a world inundated with information and continuously growing data, while many organizations are busy building data lakes, only a select few are developing effective tools to navigate them. Affinio provides its Analytics and Matchmaker solutions via the Snowflake Data Marketplace, allowing users to perform graph analytics on their internal first-party PII data effortlessly within Snowflake’s framework. The platform prioritizes user-friendliness, empowering individuals of all technical backgrounds to query data and obtain answers in mere moments, in stark contrast to the lengthy delays often associated with traditional approaches. Furthermore, users can explore the overlaps between their customer data and that of other enterprises, creating opportunities for collaboration through a clean room setup. This distinctive feature not only enhances data utilization but also positions Affinio as an essential ally for businesses seeking to maximize their data capabilities. As companies continue to grapple with the challenges of data management, Affinio stands out as a beacon of innovation and efficiency in the analytics landscape.

Media

Media

Integrations Supported

Desktop.com
Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
YouTube

Integrations Supported

Desktop.com
Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/ads-data-hub

Company Facts

Organization Name

Affinio

Date Founded

2015

Company Location

Canada

Company Website

www.affinio.com

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

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