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What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.

What is Baycloud?

Protecting consent and privacy is vital in today's digital landscape. Our system utilizes automated website scanning alongside analytics that prioritize user privacy to create a smooth browsing experience. Upon a user's first visit to a site or when they click the CookieQ privacy button, a consent panel is displayed, allowing them to conveniently adjust their preferences related to cookies and the handling of their data by third-party entities. Users are empowered to opt in or out of cookie usage and data management at any time they choose. Any unknown entities or those without user permission will be denied access to the browser's features. We maintain a current database of cookie names and third-party domains, which allows us to deliver accurate details about both first-party and third-party cookies. Furthermore, Baycloud provides a robust API that facilitates effective communication between client-side JavaScript and the Consent Platform. In addition to the standard offerings from TCF 1.1 and 2.0, users can customize their consent requests and configurations to align with their personal user interface elements, thereby enhancing their control over privacy settings. This level of customization not only fosters a more personalized browsing journey but also reinforces user confidence in data protection practices. Ultimately, our commitment to user autonomy ensures a more secure and satisfying online experience.

Media

Media

Integrations Supported

Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
YouTube

Integrations Supported

Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/ads-data-hub

Company Facts

Organization Name

Baycloud Systems

Date Founded

2009

Company Location

United Kingdom

Company Website

baycloud.com

Categories and Features

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

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