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What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.

What is Datazoom?

Data plays a crucial role in enhancing the effectiveness, profitability, and user experience of streaming video services. Datazoom empowers video publishers to optimize their distributed systems by centralizing, standardizing, and integrating data in real-time, thereby creating a robust data pipeline that enhances observability and adaptability while streamlining solutions. As a video data platform, Datazoom continuously collects data from various endpoints, including CDNs and video players, through a network of collectors. Once this data is collected, it is normalized using consistent data definitions, ensuring uniformity across the board. Subsequently, the refined data is transmitted through connectors to various analytics platforms like Google BigQuery, Google Analytics, and Splunk, allowing for seamless integration. Visualization tools such as Looker or Superset can then be utilized to interpret and analyze this data effectively. By leveraging Datazoom, you unlock the potential for a more efficient and impactful data pipeline, enabling you to access the necessary data swiftly and address any urgent issues without delay. In a fast-paced digital landscape, timely access to accurate data can make all the difference in maintaining a competitive edge.

Media

Media

Integrations Supported

Google Cloud BigQuery
Amazon Kinesis
Amazon Redshift
Amazon S3
Amplitude
Apache Superset
Datadog
Fastly
Google Ads
Google Analytics
Google Campaign Manager 360
Google Cloud Storage
Google Display & Video 360
Looker
Microsoft Azure
New Relic
Snowflake
Splunk Cloud Platform
YouTube

Integrations Supported

Google Cloud BigQuery
Amazon Kinesis
Amazon Redshift
Amazon S3
Amplitude
Apache Superset
Datadog
Fastly
Google Ads
Google Analytics
Google Campaign Manager 360
Google Cloud Storage
Google Display & Video 360
Looker
Microsoft Azure
New Relic
Snowflake
Splunk Cloud Platform
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/ads-data-hub

Company Facts

Organization Name

Datazoom

Date Founded

2017

Company Location

United States

Company Website

www.datazoom.io

Categories and Features

Categories and Features

Video

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Looping
Video Streaming

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