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What is Google Cloud Analytics Hub?

Google Cloud's Analytics Hub acts as a dynamic platform for data exchange, enabling organizations to securely and efficiently share data assets beyond their internal confines, while addressing concerns related to data integrity and costs. By harnessing the powerful scalability and flexibility of BigQuery, users can build an extensive library that includes both internal and external datasets, along with unique data sources such as Google Trends. The platform streamlines the processes for publication, discovery, and subscription of data exchanges, which reduces the need for extensive data transfers and makes accessing data and analytical tools easier. Furthermore, Analytics Hub prioritizes security and privacy by implementing strict governance measures, along with advanced security features and encryption protocols sourced from BigQuery, Cloud IAM, and VPC Security Controls. With the use of Analytics Hub, organizations can optimize their data investment through strategic data exchange solutions while promoting interdepartmental collaboration. This innovative platform not only improves data-driven decision-making but also encourages organizations to explore new data opportunities, ultimately leading to enhanced insights and strategies.

What is Google Analytics 360?

Analytics 360 is designed specifically to meet the distinct measurement needs of large enterprises, providing a wealth of customization options, scalable resources, and exceptional support. Delve into the various interactions your customers have with your digital platforms throughout their entire journey. Leverage Google's advanced machine learning tools to gain deeper insights from your data, allowing you to discover new metrics and more accurately predict customer behaviors. Improve the effectiveness of your marketing strategies through seamless integration between Google’s advertising solutions and a variety of publisher platforms. Quickly evaluate your data and collaborate with your team using a user-friendly interface and easily shareable reports. Our service offers guarantees and SLAs that provide you with full confidence in various product functionalities, ranging from data collection to attribution, including daily exports to BigQuery. Elevate your analytical capabilities with premium features like enhanced data refresh rates and intraday access to data within an hour of collection, thereby enhancing your decision-making process. With these robust features, your organization will stay competitive while making informed, data-driven decisions that drive growth and success. This comprehensive approach ensures that you can adapt quickly to market changes and customer needs.

Media

Media

Integrations Supported

5X
Google Cloud BigQuery
Google Cloud Platform
BOSCO
COZYROC SSIS+ Suite
Contentserv
CorralData
Google Analytics
Google Cloud Key Management
Google Earth Engine
Google Trends
Insightech
Salesforce
Salesforce Agentforce Marketing
Strategy ONE
Supermetrics
Surge Social
Tableau
Toffu AI
Trifacta

Integrations Supported

5X
Google Cloud BigQuery
Google Cloud Platform
BOSCO
COZYROC SSIS+ Suite
Contentserv
CorralData
Google Analytics
Google Cloud Key Management
Google Earth Engine
Google Trends
Insightech
Salesforce
Salesforce Agentforce Marketing
Strategy ONE
Supermetrics
Surge Social
Tableau
Toffu AI
Trifacta

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/analytics-hub

Company Facts

Organization Name

Google

Company Location

United States

Company Website

marketingplatform.google.com/about/analytics-360/

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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