Ratings and Reviews 0 Ratings
Ratings and Reviews 0 Ratings
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What is Google Meridian?
Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.
What is Accruent Meridian?
Our cutting-edge document management software stands out as a leader in its field. Meridian provides a unified source of truth and customizable workflows that enhance collaboration across various departments. It guarantees that every modification to a document is meticulously versioned, audited, and reported to meet regulatory standards. In the context of the architecture, engineering, and construction (AEC) industries, engineering document management involves the organization and oversight of complex documents such as CAD files, technical specifications, and correspondence. Companies operating in these sectors often face significant challenges when it comes to effectively managing their engineering documentation. Meridian's specialized software is designed to tackle these issues head-on, allowing for the centralization of documents and drawings within an organization while streamlining essential processes through automation. By leveraging Meridian, businesses can enhance efficiency and ensure compliance throughout their engineering projects.
Integrations Supported
Google Ads
Google Display & Video 360
API Availability
Has API
API Availability
Has API
Pricing Information
Free
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Date Founded
1998
Company Location
United States
Company Website
developers.google.com/meridian
Company Facts
Organization Name
Accruent
Date Founded
1995
Company Location
United States
Company Website
www.accruent.com/solutions/engineering-document-management-meridian
Categories and Features
Categories and Features
Document Management
Access Controls
Archiving & Retention
Collaboration Tools
Compliance Tracking
Document Archiving
Document Assembly
Document Capture
Document Conversion
Document Delivery
Document Indexing
Document Retention
Electronic Signature
Email Management
File Recovery
File Type Conversion
Forms Management
Full Text Search
Offline Access
Optical Character Recognition
Print Management
Version Control