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What is Goto Tools?

A go link serves as a practical solution for users aiming to access a short and memorable URL, like go/hr, rather than grappling with a long and complicated web address in their web browser. This functionality is enabled through an extension or DNS, which transforms the simplified link into a full web address that connects to Goto Tools' servers, subsequently directing the user to the complete URL. Goto Tools provides a platform for generating these "go links," allowing members of an organization to create easily memorable links to commonly accessed sites. The concept of "go links" traces back to the early AOL days, where keyword reservations were first introduced to simplify navigation. This idea was later embraced and developed further by Google, leading to its widespread adoption. For organizations that implement Single Sign-On (SSO), crafting go links that lead directly to the SSO login page can significantly improve user experience by removing unnecessary login steps prior to reaching the SSO portal. In addition to link creation, owners have the flexibility to adjust or delete their links as required, ensuring they remain relevant and functional. Moreover, they can also add additional owners by simply modifying the link and entering the email addresses of users they wish to include, fostering collaboration in link management. This capability to manage ownership and accessibility enhances the overall utility of go links within teams and organizations.

What is Dub?

Dub is a cutting-edge link attribution platform tailored for entrepreneurs, creators, and growth teams. Users can create customized short links with their own unique domain, which can lead to an impressive 30% boost in click-through rates. Furthermore, Dub offers free QR codes for each generated short link, complete with options for logo customization to elevate branding efforts. The platform is equipped with sophisticated features, including custom link previews, device targeting, geo-targeting capabilities, link cloaking, and password protection. Collaboration among team members during link creation is seamless, and larger organizations benefit from SAML SSO integration with popular services such as Okta, Google, and Azure AD for improved security measures. Users can access comprehensive analytics to monitor their links, gaining valuable insights into geolocation, device types, browsers, and referrer information. The platform enables tracking of key performance indicators across multiple dimensions, including specific countries, cities, and devices. Additionally, users can create custom reports with flexible date ranges, export their data to CSV for further analysis, and apply a wide array of filters to refine their findings. By incorporating natural language processing for report generation, Dub streamlines the data analysis process, solidifying its position as an indispensable resource for efficient link management. Ultimately, Dub empowers users to maximize their marketing efforts while enhancing their overall branding strategies.

Media

Media

Integrations Supported

Google Cloud Platform
Active Directory
Google Sheets
Microsoft 365
Microsoft Excel
Okta
Slack

Integrations Supported

Google Cloud Platform
Active Directory
Google Sheets
Microsoft 365
Microsoft Excel
Okta
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

$1 per month
Free Trial Offered?
Free Version

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Goto Tools

Company Location

United States

Company Website

www.goto.tools/

Company Facts

Organization Name

Dub

Date Founded

2023

Company Location

United States

Company Website

dub.co

Categories and Features

Categories and Features

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

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