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What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

What is AdPlexity?

Keep a close eye on the most profitable advertising tactics employed by your rivals in desktop traffic streams. By assessing the effective ads that are already yielding results, you can make informed marketing choices. Access a wealth of information on successful desktop advertising projects. Investigate campaigns active in more than 75 countries, covering all major global regions. Unearth profitable initiatives utilizing desktop popup traffic sources. Easily download each landing page along with all essential components (like images, CSS, JavaScript, etc.) in a user-friendly .zip file directly from our service. Stay in the loop with real-time notifications regarding campaigns operating through desktop ad exchanges. Quickly pinpoint ads promoting affiliate offers from an extensive selection of 100 different affiliate networks with a single click. Explore various search criteria, including keywords, advertisers, publishers, and affiliate networks, to fine-tune your findings. Furthermore, you have the option to search for ads that include particular keywords on their landing pages, such as "Garcinia" or any other brand name, while also being able to identify advertisements linked to specific offers or uncover all campaigns managed by certain affiliates or advertisers. This all-encompassing strategy empowers marketers to maintain a competitive edge in a fast-evolving market. In doing so, you can adapt quickly to industry trends and optimize your own advertising efforts effectively.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LanderLab
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LanderLab
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Company Facts

Organization Name

AdPlexity

Date Founded

2008

Company Location

Hong Kong

Company Website

adplexity.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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