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What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

What is Grassfish?

Grassfish was established in Vienna in 2005 by Roland Grassberger, aiming to facilitate the digital transformation within the retail sector. Within a few years, it emerged as the premier Digital Signage platform in the DACH-region, while concurrently, Vertiseit in Sweden evolved from a retail tech start-up to a top Digital In-store company in the Nordic markets. Grassfish now boasts over 100 employees spread across Austria, Germany, Sweden, and the UK, serving a diverse array of industries and notable clients such as BMW, Porsche, O2 Telefonica, Commerzbank, Lufthansa, Skistar, Lindex, J.Lindeberg, SPAR, and DHL. Choosing Grassfish as your partner means you benefit from a team with a strong commercial focus, a versatile execution framework, and over two decades of industry experience. Our expertise encompasses management consulting, implementation, operations, and digital marketing, ensuring a comprehensive approach to your needs. Furthermore, with a team of more than 350 talented consultants, designers, developers, and visionaries, we are eager to tackle your upcoming projects, push boundaries, and enhance your outcomes. Together, we can turn your digital ambitions into reality.

Media

Media

Integrations Supported

AXIS People Counter
Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Microsoft Azure
Microsoft Exchange
OPTICON
Oracle Cloud Infrastructure
Qudini
SAP ERP
TYPO3
The Trade Desk

Integrations Supported

AXIS People Counter
Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Microsoft Azure
Microsoft Exchange
OPTICON
Oracle Cloud Infrastructure
Qudini
SAP ERP
TYPO3
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Company Facts

Organization Name

Grassfish

Date Founded

2005

Company Location

Sweden, Austria, Germany

Company Website

www.grassfish.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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