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What is Great Question?

Great Question serves as a valuable tool for researchers, designers, product managers, and marketers, enabling them to assemble panels, arrange interviews, disseminate insights, and distribute incentives efficiently. Users can effortlessly cultivate a network of customers willing to provide answers to their critical questions. To ensure the best fit, one can import, invite, and filter participants with ease. Our research calendar is designed to streamline the scheduling of interviews or facilitate data integration. Within minutes, prototype tests and surveys can be initiated, allowing for rapid feedback collection. By utilizing tags, clips, highlights, and results, you have the ability to convert survey outcomes and interviews into easily digestible reports. Sharing your findings with a broader audience becomes a simple task. To genuinely grasp the needs of your customers and obtain their feedback on your initiatives, it is crucial to create something extraordinary. Many companies today lack the necessary systems and processes to incorporate customer research into their core decision-making framework. Our team, though small, comprises a dynamic group of product managers, engineers, entrepreneurs, and designers dedicated to enhancing this experience. Together, we aim to bridge the gap between customer insights and impactful business strategies.

What is Baymard?

Baymard is a comprehensive platform dedicated to research and insights on ecommerce user experience, built upon one of the largest compilations of original UX studies globally, which encompasses over 200,000 hours focused on usability testing, benchmarking, and thorough analysis of various online retail websites. This resource equips teams to make informed design decisions grounded in empirical data rather than personal biases, providing customized, industry-specific recommendations related to aspects such as site navigation, search capabilities, product presentations, shopping cart and checkout experiences, mobile usability, and overarching interaction patterns relevant to both B2C and B2B online commerce. In addition, it boasts an extensive research library filled with hundreds of best practice guidelines for user experience and thousands of annotated design examples derived from real-world user testing. Users can access AI-driven query tools for rapid responses to particular UX questions, and benchmarking tools allow them to measure their site's user experience against industry competitors and leading brands. Moreover, optional expert audit services are offered to identify critical usability deficiencies, ensuring that teams are well-equipped to refine their ecommerce platforms continuously. By engaging with Baymard's resources, businesses can significantly improve their customer interactions, ultimately leading to enhanced performance and growth in their online sales. Ultimately, this commitment to user-centered design fosters a deeper understanding of consumer behavior, which is crucial for sustained success in the digital marketplace.