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What is Gruuv Interactive?

Video content is everywhere, and it’s evident that video advertising is on track to become just as prevalent. Nevertheless, there is currently a lack of infrastructure to distribute video ads effectively across different screens, devices, and platforms. This market need led to the establishment of Gruuv. Our groundbreaking technology platform equips Advertisers, Publishers, and Platforms with the tools to easily create and disseminate interactive video ads designed for a multiscreen experience. Founded by passionate professionals in mobile video advertising who have been pushing for progress in this area since the beginning, Gruuv allows businesses to produce impactful mobile and video ads at much lower costs. Creating captivating video formats can be done in just a few minutes, and all ads are fully responsive for various contexts, including In Stream, Interstitial, Native, and HTML5. With our intuitive drag-and-drop video ad builder, users can design impressive and effective creative and ad tags without requiring any coding or graphic design expertise. This ease of use opens the door for everyone to engage in the rapidly changing world of digital advertising, ensuring that no one is left behind in this dynamic environment. The future of video advertising is bright, and Gruuv is committed to leading the way.

What is Amazon Video Ads?

Amazon Video Ads offer a dynamic opportunity for advertisers to connect with customers on Amazon’s platforms through specifically targeted video content displayed on websites, mobile apps, and Fire tablet wake screens. By leveraging out-stream autoplay videos, brands can effectively convey their messages while crafting an engaging advertising experience. When at least half of the video is visible on the screen, it begins to play automatically, though the audio remains muted until the viewer takes action. Should the video leave the viewer's sight, playback will pause automatically, ensuring a seamless experience. It is crucial to refrain from including any clickable call-to-action elements within the ad, as clicking the video player would not only trigger the audio but also restart the video. Generally, Amazon video ads come with standard features such as the brand logo, a text headline, and a link for calls to action, all strategically placed next to the video player. This consistent format streamlines the advertising process by reducing the need for creative assistance from Amazon Advertising, making it suitable for both mobile and desktop users. Utilizing these features effectively can significantly improve your advertising strategy and boost viewer engagement, ultimately leading to better results for your campaign.

Media

Media

Integrations Supported

Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
DinMo
Gigasheet
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
iDerive

Integrations Supported

Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
DinMo
Gigasheet
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
iDerive

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gruuv Interactive

Date Founded

2015

Company Location

United States

Company Website

www.gruuvinteractive.com

Company Facts

Organization Name

Amazon Advertising

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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