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What is Guuru?

GUURU enables brands to leverage their customer community as a new layer of commerce experience: live product help plus durable, AI-friendly content. Instead of generic reviews, shoppers get direct answers from real users, meaning personal recommendations, nuanced use cases, and honest comparisons when they need them most. GUURU captures these interactions, along with targeted Q&A formats, and turns them into clean, structured content modules placed on relevant PDPs. Because the content is indexable and well-organized, it improves discoverability in traditional search and in LLM-based discovery, increasing the chance your pages appear as sources in AI responses while also boosting credibility for customers browsing the site. Operationally, GUURU supports the full workflow: identifying passionate customers, activating and moderating experts, guiding question routing, and sustaining participation through incentives like points, perks, or payments. Each answer remains attributable to an actual product user, which strengthens trust and accountability. Brands adopt GUURU to lift conversion and confidence and to reduce friction in product discovery, with published case studies citing gains like +51% AI visibility, +23 NPS points, and as much as 38× ROI.

What is Extole?

Extole is the enterprise offer management platform powering personalized incentive programs at scale for B2C brands. Highly configurable and AI-accessible, Extole is structured to fit seamlessly into every team’s agentic workflow. Marketers build intelligent offer programs that motivate action throughout the customer lifecycle; product teams embed them into digital experiences to maximize app growth; and developers extend them via APIs, SDKs, and partner integrations to enable customizability. Behind every offer, Extole combines real-time audience and event data with enterprise-grade infrastructure that ensures every reward is delivered securely, accurately, and reliably. Leading brands across retail, financial services, telecommunications, and home services trust Extole to power referral, loyalty, promotional, lifecycle, and reward-for-action programs. Build your next offer program with Extole.

Media

Media

Integrations Supported

Integrations Supported

Adobe Analytics
Amplitude
Attentive
BigCommerce
Blackhawk Network
Boulevard
Branch
Braze
Cordial
Google Analytics
Iterable
Jack Henry Business Banking
Klaviyo
Listrak
Magento
PayPal
Q2
Salesforce Agentforce Marketing
Shopify
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

We offer customized pricing tailored to your business’s unique needs, goals, and usage. Our team works closely with each customer to design a plan that fits your organization.

Contact us for a personalized quote.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Guuru

Date Founded

2016

Company Location

Switzerland

Company Website

www.guuru.com/en/

Company Facts

Organization Name

Extole

Date Founded

2009

Company Location

United States

Company Website

www.extole.com

Categories and Features

Brand Advocacy

Not specified

Customer Advocacy

Advocate Management
Communication Management
Community Management
Social Engagement

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language
Social Sharing

AI Marketing

Not specified

Brand Advocacy

Not specified

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Referral Tracking
Reporting/Analytics
Rewards Program

Customer Engagement

Not specified

Customer Loyalty

Customer Activity Tracking
Gift Card System
Loyalty Card System
Member Portal
No-Card Loyalty System
Referral Tracking
Rewards Management

Influencer Marketing

CRM
Campaign Management
Influencer Discovery
Payment Tracking
ROI Tracking

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

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