HORISEN STP Platform vs. GTM OS

The HORISEN STP Platform serves as an advanced software solution tailored for the effective routing and management of SS7 signalling traffic among various mobile network operators, carriers, and service providers. It incorporates support for SIGTRAN over M3UA, facilitating routing through the MTP, SCCP, and TCAP layers while ensuring compatibility with MAP and CAP protocols. Network administrators benefit from the ability to configure fixed, load-balanced, ratio-based, and fallback routing options, allowing for efficient management of signalling connections and the implementation of real-time screening rules across multiple signalling layers. Moreover, the platform includes functionality for SS7 trace capture, in-depth transaction-level CDR logging, detailed traffic dashboards, and strong monitoring capabilities for both signalling links and SIGTRAN connections. Designed with redundancy as a core principle, it can be deployed either in a cloud-hosted environment or as a dedicated on-premise solution, making it highly adaptable. This platform meets the needs of a broad spectrum of users, including mobile network operators (MNOs), mobile virtual network operators (MVNOs), SMS aggregators, interconnect hubs, CPaaS providers, and vendors focusing on signalling solutions that manage SS7-based messaging or voice communications. Its flexibility and robust feature set not only enhance operational efficiency but also position the HORISEN STP Platform as an essential tool for any organization engaged in the intricate management of signalling traffic. Ultimately, its comprehensive capabilities ensure that users can effectively navigate the complexities of modern telecommunications networks.

GTM OS functions as an AI-enhanced outbound solution designed specifically for B2B revenue teams, acting as an integrated AI agent that works alongside your existing outbound systems in which you have already invested. This advanced framework improves your current operations by replacing the layers associated with enrichment, signal processing, intent analysis, workflow management, and total addressable market (TAM) development, all while keeping your CRM and sequencing tools intact. Rather than necessitating a transition to a new user interface, it serves as a smart agent supported by a four-system backend that can be customized through a single YAML file and activated at your convenience, ensuring consistent daily outputs within the platforms your team is accustomed to. By amalgamating various tools into a cohesive operational layer, it optimizes functions related to TAM, Signal, Enrichment, and Delivery, thereby enhancing overall efficiency. The TAM feature constructs and refreshes the pool of addressable accounts, significantly extending its reach beyond the LinkedIn TAM, and assesses accounts upon entry to guarantee their relevance. The Signal component organizes leads into categories such as Expansion, New Sheriff, and Leaky Bucket, while also providing customized signals that resonate with your ideal customer profile, which are prioritized based on their intensity. Enrichment employs a Cascade method with probabilistic routing through more than 15 data sources, supplemented by an AI fallback to boost data precision and dependability. This cutting-edge system ultimately equips teams with the tools they need to function more effectively, make informed decisions, and operate with greater assurance in their strategies. Furthermore, its ability to adapt to various operational needs makes GTM OS a versatile asset in a rapidly changing business environment.