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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is Botman?

Each day, you might unknowingly be acquiring non-human traffic, which could lead to unforeseen consequences and substantial expenses for you. Overlooking this matter can result in significant financial repercussions! It's vital for media buyers to oversee the traffic sources they employ, as they bear the responsibility of ensuring that the quality of traffic reaches their advertisers. By implementing the secure integration solutions offered by Botman, which can be completed in less than five minutes, you can successfully mitigate rogue sources by blocking their traffic, either partially or fully, thereby enhancing the overall quality. It's your responsibility to tackle this issue. Are you currently facing unwanted programs that create unsolicited traffic? Is this the kind of traffic you wish to associate with your branding and performance initiatives? Additionally, are you aware that your traffic and conversions might be coming from regions you never intended to target? A segment of the GIVT, Data Center, and NHT (Non-Human Traffic) is made up of software programs and botnets that generate this kind of traffic. Is your website or app becoming sluggish due to an influx of clicks bombarding it every second? This scenario can drastically affect user experience and campaign success. Taking proactive measures to resolve these challenges is crucial for sustaining a successful online presence, and staying informed about traffic sources is a key part of that strategy.

Media

Media

Integrations Supported

Human Defense Platform

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

HUMAN Security

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud/

Company Facts

Organization Name

offergrid

Date Founded

2011

Company Location

India

Company Website

www.botman.ninja

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Risk Assessment

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