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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is CHEQ?

CHEQ FOR PPC Cut down on unnecessary ad expenditures and lower your cost per acquisition across various leading PPC advertising platforms with the ultimate click-fraud prevention tool designed specifically for marketers. PROTECT YOUR ENTIRE MARKETING BUDGET This is the only solution that integrates all your paid search and paid social advertising channels into one efficient platform. FILTER OUT BOTS FROM YOUR TARGET AUDIENCES Our distinctive solution proficiently eliminates invalid traffic, protecting your remarketing initiatives and lookalike audiences from ineffective interactions. ENSURE REAL CUSTOMERS ARE CONSISTENTLY WELCOMED Leveraging our cutting-edge, real-time technology, you can block harmful traffic without impeding genuine customers from engaging with your brand. By opting for our platform, you not only enhance your advertising strategy but also ensure that every dollar spent is driving tangible results. This strategic approach will ultimately lead to improved overall campaign performance and increased return on investment.

Media

Media

Integrations Supported

Human Defense Platform

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

HUMAN Security

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud/

Company Facts

Organization Name

CHEQ AI Technologies

Date Founded

2016

Company Location

United States

Company Website

www.cheq.ai/

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment
Time on Site Tracking

GDPR Compliance

Not specified

PPC

A/B Testing
Account Alerts
Keyword Research Tools
Keyword Tracking

Website Security

Not specified

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