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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is ClickGuard?

ClickGuard is a comprehensive click fraud prevention solution created to help businesses protect their digital advertising investments and improve the performance of pay-per-click campaigns. The platform uses AI-powered technology to detect and block fraudulent traffic sources such as automated bots, click farms, competitor click attacks, and other forms of invalid ad engagement that waste marketing budgets. ClickGuard supports major advertising networks including Google Ads, Meta Ads, and Microsoft Ads, allowing businesses to monitor and secure campaigns across multiple channels from a centralized platform. The software provides real-time fraud detection, threat analytics, click forensics, traffic enhancement, and tracking validation tools that help advertisers identify suspicious activity and maintain accurate campaign data. Businesses can use the platform to improve lead quality, reduce wasted ad spend, strengthen targeting accuracy, and increase return on ad spend by ensuring campaigns reach genuine users with real purchase intent. ClickGuard also offers transparent click auditing and detailed analytics so marketers can better understand where their advertising dollars are being spent and which traffic sources are delivering value. The platform integrates with tools like Shopify, HubSpot, and other marketing systems to streamline reporting and improve workflow efficiency across advertising operations. Designed with usability in mind, ClickGuard includes an intuitive dashboard, easy onboarding process, and automation features that make the software accessible for both technical and non-technical teams. The company reports that businesses can save up to 30% of their advertising budgets by preventing fraudulent clicks and improving campaign efficiency. Users can monitor campaign health, analyze traffic behavior, and respond to suspicious activity immediately through the platform’s automated protection systems.

Media

Media

Integrations Supported

ClickFunnels
HubSpot Marketing Hub
Human Defense Platform
Shopify
Unbounce
Weebly
Wix
WordPress

Integrations Supported

ClickFunnels
HubSpot Marketing Hub
Human Defense Platform
Shopify
Unbounce
Weebly
Wix
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$89/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud

Company Facts

Organization Name

ClickGuard

Date Founded

2016

Company Location

United States

Company Website

www.clickguard.com

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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