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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is Confiant?

At Confiant, we prioritize transparency in our data, maintain current research, and offer a highly customizable anti-Malvertising platform, empowering you to choose your level of involvement and control. You can utilize the most advanced ad quality and security solutions, complete with the essential data and actionable threat intelligence to enhance your digital safety. Additionally, our platform features sophisticated ad tech integrations, ensuring you enjoy unmatched visibility across all demand sources for publishers and ad platforms, as well as mobile app publishers through our SDK. Since our inception in 2013, we have dedicated ourselves to safeguarding online users and organizations of every size. Clients such as Microsoft, Insider, and IBM place their trust in Confiant, backed by our team's collective experience of over a century in online security. Moreover, we have developed the industry's first and only Malvertising Attack Matrix, which details the tactics, techniques, and procedures currently employed in malvertising, allowing you to remain proactive. Our platform processes trillions of ad transactions and identifies millions of malicious incidents each month, continually improving to ensure optimal protection for our users. We are committed to evolving our solutions to meet the ever-changing landscape of digital threats.

Media

Media

Integrations Supported

Human Defense Platform

Integrations Supported

Amazon API Gateway
Amazon Ads
Google Ad Manager
Insticator
MediaMath
Prebid
PubMatic
Raptive
Vuukle

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Contact for quote.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

HUMAN Security

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud/

Company Facts

Organization Name

Confiant

Date Founded

2013

Company Location

United States

Company Website

www.confiant.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Risk Assessment

Display Advertising

Not specified

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