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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is E-HAWK?

Combat fraudulent registrations and counterfeit leads through our cloud API, which proficiently identifies phishers, bots, spammers, and other high-risk individuals while correlating lead quality with marketing effectiveness. E-HAWK performs multiple real-time risk evaluations, equipping you with detailed insights and actionable information that bolster your fraud prevention framework and enhance your ability to detect cybercrime. Although free trials and sign-ups can effectively attract genuine users to your digital platform, they also lure in numerous deceitful actors engaged in phishing, spamming, identity theft, and various forms of fraud. By implementing E-HAWK, you can systematically eliminate these harmful entities, enabling you to focus on fostering relationships with authentic clients and expanding your business. Valid leads are crucial for success, whereas unreliable or fraudulent ones are typically unreachable and often result in wasted resources. To protect your marketing investments and sales strategies, consider employing our established tests that assess several factors, such as email addresses, geographical locations, IP addresses, phone numbers, and domain names, to uncover potential threats before allocating your resources. This proactive methodology not only conserves time but also refines your entire marketing strategy, ensuring a more efficient approach to reaching your target audience and maximizing returns. By integrating these practices, your business can thrive in a competitive environment while minimizing the risks associated with fraudulent activities.

Media

Media

Integrations Supported

Human Defense Platform

Integrations Supported

Campaign Monitor
Constant Contact
GreenRope
HubSpot CRM
HubSpot Customer Platform
NetSuite
Salesforce
Wufoo
Zapier
Zoho CRM

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

HUMAN Security

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud/

Company Facts

Organization Name

E-HAWK

Date Founded

2012

Company Location

United States

Company Website

ehawk.net

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Anti-Spam

Not specified

Click Fraud

Not specified

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