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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is Effectiv?

Incorporate fraud and compliance risk into a comprehensive solution that ensures maximum control across omnichannel environments. Safeguard your organization from fraudulent activities while minimizing potential risks. Effective serves as a modular, centralized risk management hub that guarantees compliance from the outset and works to eliminate fraud. Utilizing advanced AI and ML algorithms, it evolves in response to the dynamic needs of the organization. This solution features a single interface that consolidates all existing risk management tools. A unified API enhances fraud reduction, compliance, and operational effectiveness. By leveraging a blend of internal intelligence, top-tier services, and human insight, you can obtain valuable insights and enhance team productivity. Customizing fraud workflows and case management can be done without the need for engineering expertise. A tailored dashboard enables you to visualize potential threats and keep track of malicious actors. Swiftly investigate suspicious activities to uncover fraud ring behaviors and pinpoint new threats as they arise, ensuring that your organization stays one step ahead of potential fraudsters. Additionally, ongoing updates and support will help you adapt to new challenges in the evolving risk landscape.

Media

Media

Integrations Supported

Emailage
Google Duo
Human Defense Platform
Microsoft Teams
Middesk
SentiLink
Slack
Socure
ThreatMetrix
TransUnion Collections Management
Vouched

Integrations Supported

Emailage
Google Duo
Human Defense Platform
Microsoft Teams
Middesk
SentiLink
Slack
Socure
ThreatMetrix
TransUnion Collections Management
Vouched

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud

Company Facts

Organization Name

Effectiv

Company Location

United States

Company Website

effectiv.ai/

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Fraud Detection

Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval

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