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What is HUMAN Ad Fraud Sensor?

HUMAN's Ad Fraud Sensor for Platforms provides prompt and thorough analysis of sampled impressions, enabling your platform to eliminate sources of fraud effectively. By disrupting the tactics used by fraudsters, particularly those utilizing sophisticated bots in the programmatic environment, this tool helps maintain the integrity of your inventory, improve your platform's standing, and protect your revenue. It provides clear insights into supply sources that generate invalid traffic, ensuring transparency and accountability. Capable of identifying invalid traffic (IVT) across a range of formats such as desktop, mobile web, mobile in-app, audio, and connected TV, it enhances the performance and value of your inventory in the digital marketplace. Moreover, the HUMAN Ad Fraud Sensor is part of an all-encompassing Advertising Protection Package designed to safeguard your inventory. This tailored solution not only delivers real-time data but also strengthens your platform against the continuously changing threats found in the digital advertising landscape, thus ensuring long-term sustainability and trust for your clients. Ultimately, integrating this tool can lead to a more reliable advertising ecosystem for all stakeholders.

What is DV Publisher Suite?

Boost the profitability of your premium inventory by leveraging the DV Publisher Suite, which provides a centralized hub for measurement, insights, and crucial tools aimed at enhancing ad delivery, improving inventory quality, and optimizing revenue outcomes. As one of the industry's leading comprehensive yield solutions, it enables you to accelerate revenue growth through data automation, insights into media quality, and inventory optimization tailored for both direct-sold and programmatic inventory. With DV, you can focus on your core revenue-generating efforts rather than getting bogged down with spreadsheets and manual workflows. By integrating all your data sources and revenue streams, you gain the ability to make data-driven decisions backed by thorough reporting and interactive dashboards. Additionally, streamline your operations and simplify billing processes by visually monitoring campaign performance, including pacing and discrepancies. Uncover lucrative new revenue streams by pinpointing high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, ensuring that your ad operations run efficiently and effectively. In this manner, the DV Publisher Suite not only enhances your yield but also strategically positions you for sustained growth in a highly competitive environment. Embrace these advanced capabilities to stay ahead in the ever-evolving landscape of digital advertising.

Media

Media

Integrations Supported

AdBook+
Adobe Advertising Cloud
Brightcom
Campaign Uprising
Criteo
DistroScale
Flashtalking
Kevel
LiveIntent
MediaMath
Meta Audience Network
Nielsen Marketing Cloud
OpenX
Simpli.fi
WideOrbit
Yahoo DSP
e-X Advertising Intelligence Platform

Integrations Supported

AdBook+
Adobe Advertising Cloud
Brightcom
Campaign Uprising
Criteo
DistroScale
Flashtalking
Kevel
LiveIntent
MediaMath
Meta Audience Network
Nielsen Marketing Cloud
OpenX
Simpli.fi
WideOrbit
Yahoo DSP
e-X Advertising Intelligence Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud-sensor-platforms

Company Facts

Organization Name

DoubleVerify

Date Founded

2007

Company Location

United States

Company Website

www.ad-juster.com

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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