Haast vs. Adherent

Haast is the AI engine for marketing compliance, built for enterprise marketing, legal, and compliance teams. It deploys AI agents that automate manual compliance work across the entire content lifecycle - from pre-publication review and approvals to continuous monitoring of live websites, social media, and partner channels. Unlike traditional compliance tools, Haast learns your organization’s unique risk tolerance and applies it consistently across all content, channels, and teams. This enables marketers to self-serve compliance and resolve issues before publishing, while giving legal teams faster, more reliable oversight without becoming a bottleneck. Haast analyzes text, images, PDFs, video, and web content to identify real regulatory and brand risks, providing clear, actionable fixes. It supports both pre-launch checks and always-on monitoring, helping enterprises detect issues early and reduce exposure to regulatory fines or reputational damage. Built for complex, regulated environments like financial services, retail, telecommunications and gaming, Haast adapts to internal policies, approval workflows, and evolving regulatory requirements across regions and business units. By embedding directly into end-to-end workflows, it replaces slow, manual review processes with scalable, automated compliance infrastructure. The result is faster go-to-market, reduced compliance risk, and a more efficient way for marketing and legal teams to work together.

Adherent is an agentic AI platform for product compliance, built to help global companies stay ahead of changing regulations and manage compliance across markets. Formerly known as Compliance & Risks, Adherent combines AI automation with human-verified regulatory intelligence to support trusted compliance decision-making. The platform helps teams monitor product compliance, assess regulatory applicability, identify compliance requirements, prioritize business risk, and manage regulations, standards, requirements, and evidence. Its AI agents handle much of the heavy lifting by tracking regulatory changes, mapping requirements to products, extracting obligations, and identifying risks that need attention first. Adherent is designed for regulated enterprises that require explainable insights, auditable outputs, and strong controls rather than generic AI responses. Ari, the platform’s AI product compliance assistant, acts as a digital teammate that helps execute compliance workflows while experts focus on higher-value strategy. The platform supports compliance needs across corporate compliance, sustainability compliance, C2P compliance, regulations management, standards management, requirements management, and evidence management. It also supports industry-specific requirements for apparel, textiles, footwear, automotive, consumer electronics, cosmetics, household appliances, industrial machinery, medical devices, online retailers, marketplaces, power tools, garden machinery, and toys. Adherent’s regulatory database is verified by global compliance specialists, giving teams access to structured intelligence with human oversight. Customer use cases include horizon scanning, market access, regulatory assessments, compliance monitoring, operational insights, risk prioritization, compliance auditing, and capacity management.